Asian handicap online sports betting operator 12Bet has inked an official betting partnership with English Premier League club Swansea City FC through the 2015-16 season.

12Bet, which recently relaunched its UK-facing sportsbook, will enjoy a strong advertising presence around Swansea’s Liberty Stadium as well as via the club’s digital channels. Club commercial director Leigh Dineen said there were other “exciting projects in the pipeline” and 12Bet CEO Rory Anderson said the two parties had come up with some “innovative ways to make this partnership stand out.”

MY CLUB BETTING SPONSORS COPA AMERICA

The 44th edition of the Copa America football tournament kicked off in Chile last week and concludes July 4, with 12 Latin American nations battling for regional bragging rights. Among the participants are such notable names as Lionel Messi, Neymar, Sergio Aguero, Filipe Luis and a host of other European footie fixtures who have returned home this summer to fight for their respective national honor.