World Snooker has announced separate title sponsorship deal with online gaming operator 888 Holdings and UK-based bookmaker Betfred.

888′s title sponsorship of Snooker’s new World Grand Prix, titled as the 888.com World Grand Prix, will take place on March 16-22 in North Wales.

The field is comprised of 32 players who qualified from a unique ranking list which ran from the 2014 World Championship to the 2015 Gdynia Open, competing for the £100,000 ($150,000) top prize

“We are thrilled to welcome 888.com on board for this fantastic new tournament. They have shown tremendous support for snooker in the past and we are pleased to continue to build that relationship,” said World Snooker Chairman Barry Hearn. “This tournament is a wonderful addition to the calendar as we will see the very best players in the world competing for the inaugural title, in Llandudno, where we know there is a great support for snooker. It’s going to be a superb week for fans in the arena and viewers at home.”