The UK’s advertising watchdog has slammed a Fruity King social media post for being derogatory towards women.

On Wednesday, the Advertising Standards Authority posted its weekly list of companies whose promotional activities have caused certain members of the viewing public to blow a gasket. This week’s list included a promoted tweet by Fruity King Casino, a licensee of white-label online casino supplier ProgressPlay.

The tweet in question, which was posted on September 8, showed the female hosts of ITV daytime program Loose Women dressed in bathing suits. The tweet’s accompanying text declared: “You can put lipstick on a pig, but it’s still a pig. #LooseWomen18”

A complaint was filed based on the claim that the tweet was derogatory towards women. In response, ProgressPlay Ltd claimed it had contacted Fruity King, told them to immediately remove the tweet and demanded answers as to what Fruity King’s social media mavens were thinking.