Premier League legend Alan Shearer has joined Coral as their first football ambassador in a season long deal.

Alan Shearer is the latest high profile former sports star to join UK bookie Coral in an ambassadorial role. The former England, Southampton, Blackburn and Newcastle forward joins as their first football ambassador. He has signed a season long deal.

Coral have picked up a gem. Shearer has been the lead pundit at Match of the Day since 2006, and is not afraid to speak his mind. He will write a weekly blog for Coral called ‘Shearer Says…’ and in his first blog post, written yesterday, he has already singled out Louis van Gaal and Brendan Rodgers as two men who need to produce results in 2015/16 or suffer the consequences.

Coral PR Director Simon Clare called Shearer, ‘One of the finest footballers of his generation’ and promised that his blog would be a, ‘Not-to-be-missed read.’