Chinese e-commerce company Alibaba Group Holding Limited has inked a deal with Singaporean social networking firm YuuZoo, that will see the behemoth investing $15m into eSports.

The Chinese e-commerce company Alibaba Group Holding Limited continues to delve into the realm of sport and gaming after inking a partnership with the Singaporean social networking firm YuuZoo Corporation.

The new coupling has resulted in a new eSports division called Ali Electronic Division and their first act in the burgeoning sport is to create the World Electronic Sports Games (WESG).

The groups have gone on record stating that they will invest $15m into the sport, with $5.5m heading into the coffers of the WESG. Prize pools of $1.5m for Counter-Strike: Global Offensive, $1.5m for Dota 2, $400,000 for StarCraft 2, and $300,000 for Hearthstone have hit the eSports rags. Future prize pools are expected to get significantly larger thanks to the trend of crowdfunding via in-game purchases.