24 January 2018: CashBet has announced a landmark partnership with Premier League football club Arsenal FC ahead of the Initial Coin Offering (ICO) of its new cryptocurrency, CashBet Coin designed specifically for iGaming.

The first-of-its-kind deal, which makes CashBet Coin the club’s exclusive and official Blockchain Partner, sees Arsenal become the first major team in world football to officially partner with a cryptocurrency.

The agreement will give the CashBet Coin brand prominent placement via in-stadium advertising channels for Arsenal home Premier League games at Emirates Stadium.

Vinai Venkatesham, Arsenal’s Chief Commercial Officer, said: “We are pleased to welcome CashBet Coin as our partner. We are looking forward to working with CashBet Coin as they launch their new cryptocurrency.”