Two of the subsidiaries of LeoVegas, www.21.co.uk and 32Red, were recently presented with complaints for supposedly having violated conditions established by the Advertising Standards Authority (ASA) of the UK. In a small amount of vindication, the ASA has now dismissed the complaints against both outfits.

The former had produced an ad that allegedly “portrayed gambling in a context of toughness.” The TV spot included a man wearing a tuxedo and playing blackjack while a heartbeat could be heard in the ad’s voiceover. Responding to the complaint, the company asserted that the ad was “produced to address the concerns raised in a previous upheld ruling on the same issue,” adding that it had removed several questionable items from the previous commercial.

It also stated that there were no attributes or physical actions that demonstrated physical or mental toughness and that suits and tuxedos are obligatory attire at some high-end casinos. Since the heartbeat sound was a normal rhythm, it showed that the individual was only experiencing a normal level of excitement.

The ASA agreed. It stated that the ad “did not portray gambling in a context of toughness and did not breach the code,” resulting in the complaint being denied.