October 2017 │ Aspire Global, the complete iGaming solution for operators and white labels, has announced the appointment of Morten Hauge as the company’s Head of Sports.

With the imminent launch of ASG’s sports betting product, the company has made extensive efforts to recruit an experienced Head of Sports with the knowledge and ability to leverage this new vertical and to drive growth across numerous key markets.

Hague has a 12-year track record in sports roles at some of the largest iGaming operators, including Unibet, Betfair and Betsson, where his role revolved around creating and implementing a data-driven sports life cycle strategy.

With additional experience in Commercial Activities, CRM, Customer Journey, Trading, Risk Management and Product, Hauge brings a uniquely extensive skillset to the table at a critical juncture in ASG’s rise.