Atlantic City bets on arcade gambling to lure millennials

Cash-strapped Atlantic City is betting on arcade gambling in order to entice millennials who have shown a willingness to visit casinos for the bars and clubs but aren’t very interested in slot machines.

New Jersey’s gambling mecca was recently introduced to “Danger Arena,” a skill-based gambling that combines the entertainment, engagement, and excitement of video games, esports, and gambling. It first debuted at Harrah’s on Wednesday, according to news website CBS Philly.

Danger Arena is a first person action game – similar to a PC, Xbox, or Playstation – where you have 45 seconds to shot the proverbial bad guys. Players can win between $1 and $5,000 at the video games.

“There are 10 thousand maps in the game,” GameCo CEO Blaine Graboyes explained. “We have a patent on the math model that controls the game and it works a lot like blackjack – even the best blackjack or poker player in the world sometimes gets a deal that’s not going to let them win the highest possible payout.”