Australian lottery retailers have rejected online lottery betting operator Lottoland’s offer to kick back 10% of its revenue in exchange for being allowed to maintain its current operations.

On Thursday, Lottoland Australia announced that it had proposed a “world-first partnership model with newsagents,” offering to provide local lottery retailers with 10% of every bet that the company’s 600k Australian customers make with the site.

Lottoland’s proposal would require lottery retailers to opt in to the plan, and for Lottoland customers to ‘nominate’ a specific newsagent as the designated recipient of the 10% kickback.

In exchange, participating newsagents would be “asked” to promote Lottoland in-store via posters, flags and such. These in-store promos would be restricted to Lottoland’s international lottery betting markets, i.e. products that Aussie retailers aren’t allowed to offer, but from which they could now indirectly derive some income.