Australian betting operators are potentially facing a “siren to siren” ban on advertising during televised live sporting matches, according to local media reports.

On Wednesday, The Australian reported that Communications Minister Mitch Fifield would present a proposal to cabinet on Tuesday that would prohibit television networks from airing betting ads at any time during a live sports contest. Cabinet is expected to approve the proposal.

A similar prohibition was part of a group of gambling initiatives proposed by Independent Sen. Nick Xenophon but these were rejected by a Senate committee last month on the grounds that the federal government had things under control.

Australian free-to-air broadcasters will reportedly be offered reductions in license fees to help offset the expected loss of advertising revenue, but it’s unknown whether subscription TV services will be offered similar incentives to win their support.