Becky’s Affiliated: How to choose the best iGaming affiliate programs

The online gambling affiliate industry is exciting, fun and lucrative.  Over the years I’ve seen affiliates and their affiliate managers become the best of friends, with business partnerships lasting a lifetime. Unfortunately there are some “bad actors” out there when it comes to affiliate programs and managers, but the good news is you as an affiliate can easily make educated choices and minimize the risk of getting burned.

The purpose of this week’s column is to review some of the areas where iGaming affiliates have been cheated and learn how affiliates can avoid getting involved with “bad actor” programs in the future.

Otto Bergstrom, owner of Cassaon-casino.com, an affiliate site and online casino guide, brought some of these unethical issues within the iGaming affiliate industry to my attention and also shared examples of affiliate programs he feels provide exemplary service.

Below we will review these issues and what affiliates should look for in a program with supporting comments from Bergstrom and a few of the “good actors” he mentioned.