Larger affiliates in the online gambling space often catch the urge to launch their own casino brand. The transition makes sense as it’s a new and exciting venture with the potential for huge return if done properly, not to mention a big affiliate knows how to drive traffic.

What some of these affiliates fail to realize is the enormous amount of time and effort that goes in to launching and running an online casino brand and even if done well, the financial returns won’t come immediately.  However, if all these factors have been taken into account in advance, the successful launch of an online brand can be an extremely rewarding experience and also quite lucrative.

Sebastiaan Zwitser is a former affiliate and the co-founder of Casino Ventura, a new online casino brand in our space.  Zwitser spent some time with me explaining why he and his partner decided to branch out into operator-hood, how their casino is different, some of the biggest challenges they faced along the way and shared some advice for others who are thinking of launching their own brand.

Becky Liggero: Thank you so much for joining me today, Sebastiaan.  Lets start with your background in the online gambling industry and why did you decided to launch your own brand?