Times are tough for UK-facing bookmarkers when it comes to advertising and acquiring new players for a decent price in the UK market.  A triple hit of increased paid advertising prices, soaring TV advert prices and the newly implemented Point of Consumption Tax (POCT) have put a number of UK books in a right pickle.

Justin Brookfield, Co-Founder of Tomorrow (formerly known as Locker Room), has been in the digital advertising industry since 1996 and specializes in UK-facing sportsbooks and customer acquisition.  Brookfield agrees the advertising landscape in the UK is grim, but he has a number of ideas on how books can circumvent the soaring advertising prices.  In this interview, I had the opportunity to chat with Brookfield about this challenging environment we’re facing now in the UK.

Becky Liggero: Thank you for joining me today, Justin.  Can you start by telling me what’s happening with paid search? I know over the past few years prices have just gone crazy – how is this increase in pricing impacting the small and the large books here in the UK?

Justin Brookfield: I think its probably fair to say in the last two or three years paid search is starting to get really, really expensive.