Becky’s Affiliated: Why affiliate manager guru Marius Filip became an operator

One of the most rewarding aspects of my job is watching the iGaming industry’s most talented master one aspect of the industry, leverage this knowledge and move on to master an even bigger aspect. The inspiration these individuals provide for the rest of us is invaluable and we can all learn from their success, mistakes and challenges.

Affiliate marketing, although often put into its own box, is such an integral component of the online gambling industry and affiliates themselves can make or break the success of an online gambling operator, especially the smaller, more niche brands.

Marius Filip is a well-known iGaming industry veteran who is famous for putting his heart and soul into his work, most notably on the affiliate management side of the business. Throughout his 10 years of experience in iGaming affiliate marketing, Filip has launched and lead several affiliate programs and won plenty of industry awards of recognition along the way.

Just last month, Filip, now the Founder and CEO of Betzest.com, made a bold move to the operator side and announced the launch of his new brand with a tag line of “KING OF THE MOMENT”. Betzest is a sportsbook and casino brand with a focus on top notch gaming products and an exceptional player experience, a project Filip has been working on over the past year, leveraging his affiliate management experience and relationships to spread the world.