Becky’s Affiliated: Why video content is important for iGaming affiliates

Video content is becoming more and more popular with consumers and therefore has become more important to Google.  Google search results like video and producing video content is now one of the best ways to reach potential customers.

Akiva Ben-Ezra, Owner of Ben-Ezra Marketing, is a marketing expert specializing in YouTube optimization, SEO, mobile marketing, PPC and social media marketing.  Ben-Ezra is a big believer in video content and for this week’s column, we will focus on how affiliates can use video to increase their profits.

Why video content

The iGaming affiliate industry is becoming progressively competitive and webmasters are constantly on the hunt for ways to separate themselves from the pack.  One way to do this is by adding video content to the usual arsenal of traffic converting tools, something every affiliate should be doing, not just considering.