Disney and Electronic Arts (EA) latest video game collaboration Star Wars Battlefront II has already caught the attention of many, including gambling regulators, for all the wrong reasons.

The issue lies with how the game rewards players with loot crates filled with randomized items. First, these controversial crates, more popularly known as “lootboxes,” are purchased through micro-transactions. These means a person’s real money is converted into the in-game currency.

Then comes the randomness of what is inside those “lootboxes.” Players buy the crates without knowing what they will get from those boxes. Many couldn’t help but wonder why Disney, which has been a vocal with its position against gambling, is actually promoting gambling to children.

Hence the meme: