Belgium is pressing forward with new restrictions on gambling advertising, including a blanket ban on gambling promos during live sports broadcasts.

This summer, Belgian Justice Minister Koen Geens hinted that new gambling advertising curbs were in the works. On Friday, Belgian media reported that Geens’ plan had received the approval of the Council of Ministers, putting the new rules another step closer to reality.

Among the new restrictions are a complete ban on gambling advertising during live sports events, regardless of the medium through which these events are broadcast, so no TV, radio, webcasts or extremely dexterous rooftop semaphore antics.

Gambling advertising is also prohibited before the 8pm watershed, although gaming firms will still be allowed to run ads in the brief windows immediately before and after afternoon sports broadcasts, provided these ads include responsible gambling messaging and reminders that legal gambling is subject to age restrictions.