Bet365, Planetwin365 war for Italy’s online sports betting crown

UK online gambling operator Bet365 has regained Italy’s online sports betting crown from those usurpers at Planetwin365, although the title of king really depends on how you’re keeping score.

Figures published this week by Italian gaming news agency Agimeg.it show the SKS365 Group’s Planetwin365 brand retaining its status from September as the top recipient of the Italian market’s online sports betting turnover in October. Planetwin365 claimed 16.3% of the roughly €561m wagered online last month while Bet365 ranked second with 14.5%. The top-five was rounded out by Snaitech (9.2%), Eurobet (8.9%) and Sisal (7.3%).

However, in terms of online sports betting revenue, Bet365 was the undisputed ruler with an astonishing 29.45% of the total €72.2m generated by Italian-licensed online operators in October. Planetwin365 was a distant second with 9.6%.

Although each would-be king (or queen) appears to have factors favoring their claim to the throne, we’re tipping the scale in Bet365’s favor based on the site’s utter domination of the revenue chart.