Online betting operator Bet365’s share of Italy’s regulated sports betting market continues to shrink even as its overall turnover grows.

Italian gaming media outlet Agimet.it reported that Italian-licensed sites took in €410.4m in sports betting wagers in the month of October. Bet365 claimed €137.1m of this total, representing a 33% share. That’s down from 35% in September and 39.7% in August.

Perennial runner-up Eurobet (part of the Gala Coral Group) reported turnover of €38.2m, up from €34.5m in September, while local boys Sisal ranked third with €29.5m (+€4m). Snai ranked fourth (€27.9m, +€3.3m) followed by William Hill (€26.5m, +€2.9m). Recent market entrant Betaland continued its strong showing, holding on to 10th spot with turnover of €12.9m, up from €10m in September.

The online casino vertical reported overall revenue of €39m, up 27% year-on-year. The vertical is led by Lottomatica (11.2% share), followed by Sisal (9%), Eurobet (7%), Amaya Gaming’s PokerStars (6.4%) and William Hill (5.8%).