UK bookmakers Betfred have hopped on the social gaming bandwagon via the launch of the new Betfred Social app.

This week saw the arrival of Betfred’s new social casino, which offers free-to-play slots and bingo games, along with the exclusive Betfred Bonus King Blackjack and Magical Clover slot, with more gaming options in the pipeline.

The app, which is available online via Facebook as well as for both iOS and Android mobile and tablet play, is powered by London-based Caleta Gaming, the folks behind the social casino offerings of Brasingo and Novomatic’s Greentube.

This isn’t Betfred’s first foray into the social gaming realm, having launched its We R Interactive-powered I AM PLAYR football video game – which allowed punters to assume the on- and off-pitch role of a professional football player – on Facebook way back in 2012.