Leading operator partners up with Metric to offer disruptive supplier’s premium Golf product

8th May 2019 – London, UK: Leading betting operator Betfred is to enhance its Sports Betting product after agreeing a deal to take Metric Gaming’s market-leading Golf Service.

Betfred customers will now be able to bet on exciting hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously. This move will ensure relevant betting content is available across the four days of activity of Majors, PGA and European Tour events.

Metric’s Golf service uniquely allows operators to differentiate their product in an increasingly competitive marketplace with price differentiation facilitated through custom margins, limits, odds ladders and margin curves. Operators can also tailor the product through a configurable event and market offering and bespoke place and dead heat terms.