Betfred USA Sports and Saratoga Casino Black Hawk Sign Agreement for Colorado Sports Betting Operations

Betfred, the world’s largest privately-owned retail bookmaker, and Saratoga Casino Black Hawk have signed an agreement to offer Sports Wagering throughout the state of Colorado.

Subject to regulatory approval, Betfred and Saratoga Casino will be opening a full sports book at the casinos Black Hawk, Colorado property, as well as offering mobile and internet betting for customers within the state of Colorado.

“We are delighted to partner with Saratoga Casino Black Hawk,” stated Mark Stebbings, Betfred Group Chief Operating Officer. “This is an exciting opportunity for both companies and we look forward to sharing our joint expertise to provide excellent service and value for sports bettors both on premise in Black Hawk and online to the people within the state of Colorado.”

Betfred has been established since 1967 and is one of the biggest sports betting brands in the United Kingdom with over 1500 retail outlets and a leading online platform. Betfred will also provide compliance, support, marketing and trading as part of the business partnership.

“We are excited to have Betfred as our sports wagering partner,” said Daniel Gerrity, President of Saratoga Casino Black Hawk. “With over 50 years of international experience in the industry, it’s a great opportunity to leverage their expertise along with the Saratoga brand to become the market leader in sports wagering in Colorado.”

Authored by: Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at Jerry (at) JerryMilani (dot) com.

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