Betradar ink eSports betting data deal with DOJO Madness

Sports betting data provider Betradar has smoothed the way for bookmakers to offer eSports betting markets via a new data deal with DOJO Madness.

Betradar, a brand of Sportradar, announced Thursday that it had signed an exclusive partnership with DOJO Madness, a Berlin-based eSports big data startup launched by several eSports gaming veterans, including Electronic Sports League founder Jens Hilgers.

The Betradar-DOJO partnership aims to provide betting operators with pre-match and in-play odds on a range of online and offline eSports competitions, including CS:GO, Dota 2, League of Legends and Overwatch. Hilgers told Forbes’ Darren Heitner that the eSports betting product would go live in a couple of weeks.

The eight-year deal reportedly includes major upfront payments for DOJO Madness as well as revenue participation from however many of Betradar’s 450 third-party bookmaking clients decide to dip their toes into the eSports pool.

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