· Betsafe branding will appear on Saracens’ shirts for the next three years

· On-the-ground activations will bring fans closer to the match action

· The deal marks Betsafe’s rapid UK expansion in sport sponsorship

Betsafe, the online bookmaker and gaming company known worldwide for innovative campaigns and premium sponsorships, has announced it will be a principal partner and the official betting partner of back-to-back European Champions Saracens from the 2017/18 season.