UK-licensed online betting operator Betsafe has signed on as the new sponsor of English Premier Leaguers Manchester City FC.

On Thursday, Betsafe announced it had become Man City’s official betting partner across the team’s core regions for both the Men’s and Women’s teams. The deal allows Betsafe to set up branded betting kiosks and LED advertising at Etihad Stadium, with prominent placement across the club’s official digital channels as well as the standard special bonus offers for the teams’ fans.

Betsafe, an offshoot of Nordic operator Betsson, has a similar deal with German Bundesliga club FC Köln but global brand manager Martina Brynielsson said the company was “over the blue moon” for snagging Man City as Betsafe’s “first sizable foray” into UK partnerships.

STOIXIMAN INKS SHIRT DEAL WITH OLYMPIACOS