AI-driven platform to boost player retention and reduce churn rates

Malta, Wednesday 14th November 2018: Enteractive, a pioneer in player retention solutions, has launched (​Re)activation Cloud – the iGaming industry’s first fully fledged, AI-driven platform for large-scale personal player retention and win-back.

The new automated service, which is now live with Betsson Group, makes it possible for operators to connect to Enteractive’s proprietary platform for comprehensive player reactivation and activation with 100% maintained real-time control. Through (Re)activation Cloud, operators can re-engage their player base with Enteractive’s industry leading one-to-one personal player conversations, resulting in up to 50% of players re-depositing.

Connected via a simple API integration, the platform allows for AI-driven engagement scheduling and optimisation, with the idea of having easily configurable settings for bonuses, lapsed periods and other key parameters.