Nordic online gambling operator Betsson AB is the latest European bookmaker to set its sights on the expanding US sports betting market.
On Monday, Betsson announced plans to enter the Colorado online sports betting market via a 10-year market access deal with the Dostal Alley Casino. Betsson said it hopes to launch online betting in “the first part” of 2021, subject to local regulatory approval.
The family-owned Dostal property, located in Central City Black Hawk, is a self-described “small yet very quaint” casino that was one of the first gaming venues to launch in the state back in 1991. The property offers only slots and video poker machines, no gaming tables, and thus no room for a retail sportsbook.
Betsson called the Colorado deal “a first and cautious step into the US market,” which the company plans to use to educate itself on the quirks and preferences of US bettors. Betsson plans to expand into other US states with a product “tailored to regional customer needs and differences.”