Betsson plunks down over $40M for horse betting operator RaceBets

Swedish betting operator Betsson AB has snapped up horse betting operator RaceBets.

Betsson acquired RaceBets from the company’s founders and the German Thoroughbred Racing Association, in a deal that is worth over $42 million (€40 million).

The horse betting operator, which offers more than 250,000 different races yearly, holds licenses in the United Kingdom, Ireland, Malta and Germany. According to RaceBets, three-quarters of the company’s revenue come from “locally regulated markets” such as Germany and UK, “making it a good strategic fit for Betsson.”

The European horse betting market is estimated to be at €3.5 billion, making it one of the most popular betting sports in the region.