SBC Events has increased its focus on industry leading content and thought leadership debate at this year’s Betting on Sports conference #BOSCON2017 (13-15 September) to meet the demands of organisations sending staff from multiple areas of the business.

The second incarnation of the largest international sports and betting trade conference will introduce no fewer than eight conference tracks combined with a larger dedicated space for innovation showcase, product display and networking.

SBC Founder Rasmus Sojmark highlighted that to accommodate 1,000+ senior executives, the event will be taking place at the Olympia Conference Centre in West London, incorporating  three conference rooms, reception and exhibition area for 50+ exhibitors, meeting rooms, and a dedicated area for the newly integrated Betting on Esports event.

Conference day 1 (Wednesday 13 September) opens with the ‘Leaders in Betting’ track that covers key aspects around sports betting business and management such as trading, marketing and affiliates, while ‘Betting on Esports’ – sponsored by Millennial Esports – will explore brand ambassadors, data issues and moving into a more regulated future. At the same time, ‘Betting on Racing’ will be assessing media rights and international racing from the UK perspective.