09 March, 2018 – Betway, the global betting site, has initiated the search for a new creative agency, following the conclusion of its seven-year partnership with Above+Beyond.
The new agency will start in summer 2018 on a long-term, multi-million-pound contract. It will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide.
Betway has again enlisted intermediary service AAR to prepare the brief and oversee the shortlisting and pitch process after it supported the gambling company’s recent UK media agency review.
Above+Beyond made a widespread contribution to Betway’s significant growth. The agency has helped the brand to stand out in a crowded market whilst driving acquisition, thanks to its breakthrough “For the Love of the Game” campaign. With a particular focus on television, Above+Beyond also provided all supporting assets for press, digital and radio.