Betway brings affiliate programme in-house

Operator taking full control over affiliate management to ensure highest standards of regulatory compliance

6th February, 2018 – Leading operator Betway has begun the process of bringing its affiliate programme fully in-house, underlining its continued commitment to meeting the industry’s highest regulatory standards.

Its third-party partners will now be fully managed by the operator to monitor more closely affiliate programmes in changing regulatory landscapes across several of its operational territories.

The move will see a migration of work from its current affiliate partner manager, Buffalo Partners, into – Betway Partners – which will then manage the affiliate programme moving forward.