True to its ‘Totally Gaming’ pledge, ICE 2017 will feature a new and expanded area dedicated to meeting the specific needs of the land based Bingo sector. Working in partnership with The Bingo Association, Clarion Events, the organizers of ICE Totally Gaming, have created a marketing and networking space dedicated specifically to bingo. The 220 square metre ICE Bingo Pavilion will be situated in S9 at London’s ExCeL Centre.

Miles Baron, Chief Executive of The Bingo Association, said: “The Bingo Association’s Members have been regular attendees of ICE Totally Gaming for many years. Building on the success of last year, The Bingo Association has worked with Clarion Events to create a more formal space at the 2017 show for Members and those working in the sector, creating The Bingo Pavilion: a space for business and networking.

“Securing a focal point for land based operators has given new impetus for our Members and others involved in the land based sector to attend the show and marks a resurgence for land based bingo. As an industry we have a long history and while the leisure landscape and technology keep evolving, there is, and I think there will always be, a need and space for community based activities that bring people together. Creating a sector centric space is a great opportunity for industry operators, suppliers and potential suppliers, to attend and take space: be part of The Pavilion.”

He added: “The Show is a great opportunity for the Association to catch up with Members, suppliers and regulators. The team will be in attendance every day at The Bingo Pavilion, connecting with Members, industry participants and helping make new introductions, in addition, we hope to be able to host a small industry social for the middle day, Wednesday, and are very much looking forward to the 2017 show.”