CENTRAL AND EASTERN EUROPEAN OPERATORS RECOGNISE BTOBET AS TOP TECHNOLOGY SOFTWARE PROVIDER FOR THE INDUSTRY

BtoBet’s success continues in Hungary; the multinational company has been once again confirmed as a visionary sports betting and igaming technology-software provider. Capable of anticipating the licensees’ needs, studying and preparing technology tools for the future requirements of the gambling market, BtoBet has just been awarded the prize for “The best Sports Betting Innovation”.

Commenting on the award winning and the focus of the panel, Zafirovska, highlights: “This prize represents a natural consequence of BtoBet’s efforts offering the next generation of player management tools, through a totally advanced machine-learning technology.” 

The capability of focusing on the player, acquiring and deeply analysing his data and behaviour, knowing his preferences and anticipating his wishes through sophisticated rules-based algorithms, is vital to provide operators with the most advanced player management tools, for automation and retention.