Caesars Entertainment files for trademark protection in Macau

Casino operator Caesars Entertainment Corporation has applied for trademark protection in Macau, despite its lack of any gaming operations in the special administrative region of China.

On Wednesday, Macau’s Official Gazette announced that two Caesars subsidiaries – Flamingo Las Vegas Operating Company LLC and Corner Investment Company LLC – had applied for trademark protection of The Cromwell and Flamingo brands. The names currently adorn two of Caesars’ Las Vegas properties.

The filings, which were made in early June, seek trademark protection for operations spanning casino services, casino management, gaming services, interactive gaming and hotel operations, to name just a few.

This isn’t the first time that Caesars has sought trademark protection in Macau, having filed to protect the Caesars and Caesars Palace brands in the summer of 2017. It should be noted that brands associated with US President Donald Trump filed similar brand protection applications around the same time.