Caesars Interactive Entertainment has record year thanks to social games

Caesars Interactive Entertainment (CIE) had a record year in 2015 as its social and mobile games continued to outpace real-money online gambling.

On Tuesday, CIE reported Q4 revenue of $209.2m, up one-third from one year ago. Social and mobile games operating under CIE’s Playtika umbrella accounted for $198.8m of this total, while revenue from CIE”s real-money online gambling operations in Nevada and New Jersey gained $1.4m to $10.4m. Adjusted earnings rose 62.6% to $78m.

For the year as a whole, CIE’s revenue rose 30.6% to a record $785.5m, while earnings improved nearly 60% to $282.7m thanks in part to CIE cutting its real-money online gambling marketing budget.

CIE’s Q4 metrics show continued success in attracting new players to Playtika social casino titles such as Slotomania, with average daily active users up 11%, average monthly actives up over 10% and average monthly unique users gaining nearly 15%.