As Roulette 73 gets ready for February’s ICE, Freddy Kurili, the company’s sales manager, explains why their new spin on a classic game could be set to revolutionise the table gaming market and attract millennials through aspirational gaming.

Slovenia-based Roulette 73 are set to attend ICE this February, where the company hopes to herald a renaissance of the table game, utilising a revised and improved layout of numbers and their sequences, more betting options, alongside a higher payout. While bottom line is probably the key seller – casinos will benefit from a higher hold as a result of increasing the range of numbers on the wheel – the company firmly believes the key to successfully promoting Roulette 73 will be through educating its players, ensuring that demand for the game will be player-led.

“From our point of view, with the millennials, we hope to help shape a generation of informed players, able to appreciate the finer points of a game that will grow with them,” said Freddy Kurili, sales manager at Roulette 73.

To this end the company has already hosted a number of seminars and created a series of educational YouTube videos, in addition to crafting a social media campaign which aims to reach demographics unfamiliar with roulette.