Online casino operator Mr Green has launched its new Kambi Sports Solutions sportsbook in time for the kickoff of Euro 2016.
The Stockholm-based Mr Green announced its intention to diversify beyond its traditional casino roots in February and inked a deal with Kambi in April. On Tuesday, Mr Green officially unveiled its new product ahead of schedule but right on time for Friday’s Euro 2016 opener.
Mr Green CEO Per Norman claimed that the new vertical was “of the same high quality” as its mainstay online casino product while claiming that his company was able to build its new sportsbook “in record time thanks to our new, efficient product platform.” Kambi CEO Kristian Nylén stole a little of Norman’s thunder by crediting the ahead of schedule launch to his company’s “agile integration capability.”
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