Category Archives: NFL

NFL Announces Official Sports Betting Partners

The National Football League (NFL) today announced their first-ever U.S. sportsbook partnerships naming three exclusive partners. As part of the multi-year agreement, FanDuel becomes an Official Sports Betting Partner of the NFL and will have the ability to leverage NFL marks within the sports betting category and activate around retail and online sports betting. The company will also engage with fans through NFL-themed free-to-play games.

FanDuel, becomes the NFL’s newest partner and will have a series of content integrations including both in-game and post-game highlights directly available within its sportsbook and fantasy sports platforms this coming season. The company will have access to footage rights that bring the NFL’s excitement to FanDuel’s owned and produced content across its various platforms and will work with the League on pre-game integration opportunities on the NFL Network for the seven regular season games the network will air in 2021.

“On Superbowl Sunday we got a glimpse at how powerful the combination of the NFL’s excitement and our platform can be in delivering an enhanced fan experience. We are delighted to make that combination official by pairing America’s #1 sportsbook with America’s #1 sports league,” said Matt King, Chief Executive Officer at FanDuel. “This partnership provides our shared customers with a new level of innovation and unmatched premium content directly within our platform ultimately enhancing every gameday.”

Additionally, FanDuel will have the right to integrate relevant sports betting content directly into NFL Media properties including and the NFL App. FanDuel will enhance fan experiences with NFL highlights, footage and Next Gen Stats content.

“As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals,” said Renie Anderson, Chief Revenue Officer and Executive Vice President of NFL Partnerships.

Hall of Fame Resort & Entertainment Company Unveils Cities, Team Names and Logos for the Hall Of Fantasy League

Hall of Fame Resort & Entertainment Company (“HOFV” or the “Company”) (NASDAQ: HOFV, HOFVW), the only resort, entertainment and media company centered around the power of professional football, is excited to unveil the team locations, names and logos for the Hall Of Fantasy League (“HOFL”), the first national fantasy league that allows you to experience a fantasy team with a community of shared stakeholders. The 10 franchises that will comprise the HOFL include:

  1. Atlanta Hot Wings
  2. Boston Barflies
  3. Chicago Hogmollies
  4. Los Angeles Sidekicks
  5. New York Bodega Cats
  6. Ohio GOATS
  7. Philadelphia Powderkegs
  8. Seattle Haze
  9. Texas Y’allers
  10. Vegas Pocket Kings

Unlike traditional fantasy sports leagues where individuals pay an entry fee, manage their own teams and compete against friends over the course of a season, the HOFL reimagines fantasy entirely through a professional sports league structure and community-driven format. Utilizing the concept of staking, the HOFL’s model aggregates fan bases and large communities of fantasy players by unifying them as shared team stakeholders in a season-long national fantasy league. Each franchise will be managed by a dedicated front office consisting of prominent fantasy experts and will include high-profile personalities from the world of professional football as team ambassadors. Staking – making a financial contribution to cover a portion of a participant’s entry fee, and in return taking a percentage of the winnings – is made possible through HOFV’s previously announced partnership with StakeKings.

“Today is another very exciting day for our company and for the millions of fantasy football fans across the country,” said Michael Crawford, President and CEO of HOFV. “The HOFL will transcend the way people have traditionally participated in fantasy sports, allowing them to be part of a community that financially stakes a regional franchise to receive a percentage of any winnings and interacts with a dedicated front office consisting of top fantasy players. No other fantasy sports platform can offer its participants an experience like this over the course of a season. We look forward to the growth of the league and to each of our franchises becoming embedded in the sports cultures of their respective locations.” 

Starting today, sports fans and fantasy football enthusiasts throughout the country can purchase stakes in any of the HOFL’s franchises. Team stakeholders will be entitled to a portion of their teams’ winnings based on their entry amount, and will have access to exclusive content, communications and team governance features. This will provide opportunities for stakeholders to collaborate and engage with each other, as well as provide direct input on key roster moves with their franchises’ front office teams, which will be unveiled at a later date.

The HOFL leverages and replicates key aspects of pro sports leagues with its professional management of its franchises and merchandise/apparel with team branding. Beginning this morning, staking, the purchase of merchandise as well as high-quality content providing contextual coverage and analysis of the HOFL will be live, all of which can be found at Participants can also stay engaged with the HOFL community year-round via the Hall Of Trivia, a live, weekly sports and fantasy-themed trivia show airing exclusively on the HQ Trivia app every Tuesday at 8 p.m. EDT. The show is hosted by sports broadcaster Jeff Eisenband, and features appearances by NFL legends as well as prominent sports and fantasy personalities.

“We are so excited to kick off a new era in fantasy sports by unveiling the locations, team names and logos of the HOFL,” said Mat Sposta, Senior Executive Consultant for HOFV. “In addition to transforming the way fantasy sports are played altogether, the HOFL solves one of the biggest pain points fantasy players are subjected to each year: the solitary fandom and lonely experience of managing a team by yourself. By financially backing one of the HOFL’s regional franchises, individuals become part of an immersive community with similar rooting interests and financial incentives.” 

In addition to announcing who will comprise the front office of each franchise over the coming weeks, HOFV will be launching the HOFL mobile app, which will serve as the league’s main platform. What’s more, HOFV plans to leverage its partnership with Dolphin Entertainment to offer fans opportunities to buy and sell NFTs associated with the HOFL’s unique gameplay, content and talent.

To learn more about the HOFL and stay updated on all league announcements (including signing up for its newsletter), visit or follow it on FacebookTwitter or Instagram (@TheHOFLeague).

VKTRY Insoles To Be Worn By Over 100 NFL Prospects For Upcoming Pro Days

VKTRY GEAR today announced that a record number of NFL top prospects will be wearing their carbon fiber insoles as they go through their on campus Pro Days in the coming weeks. The NFL Combine has moved from Indianapolis to local workouts due to COVID 19 restrictions. Over 100 prospects from more than 60 schools will be wearing VKTRY Insoles in this critical stage of career preparation.

“Many of our relationships with NFL stars began at the Combine where athletes experience +9.3% added explosiveness from their VKs,” said VKTRY CEO Steve Wasik. “Most athletes see significant improvements in the broad jump, the vertical jump and their time in the 40. They really feel the difference and understand how VKTRY Insoles can help them get an edge both at the Combine and on the playing field. Athletes also appreciate the improved injury protection with VKs, recently proven by one of the top athletic research facilities in the world, the Korey Stringer Institute at the University of Connecticut.”

Amongst those athletes using VKTRY Insoles for their Pro days are projected first round picks: Alabama Running Back Najee Harris, Florida TE Kyle Pitts, Virginia Tech CB Caleb Farley, Miami DL Gregory Rosseau, Miami DE Jaelen Phillips, and LSU WR Terrace Marshall. Players from every Power Five Conference will be using VKTRY Gear for the first time during their Pro Days.

Made from aerospace-grade carbon fiber, VKTRY Insoles store and return energy to the athlete. They also provide a “spring-like” effect to improve shock absorption and reduce the load and stress on the athlete’s body. In independent performance testing, athletes wearing VKs increased their broad jump by an average of +4.0”, their vert by +1.6” and improved their 40 times by 0.12 seconds.

The large number of prospects continue unprecedented growth in football for the company. During the 2020 NFL season, a record number of over 200 NFL players, from 29 of 32 clubs, wore their carbon fiber insoles, a 300% increase from 2019 and included a list of some of the brightest young stars and respected veterans in the NFL, including Cleveland Browns RB Nick Chubb, LV Raiders RB Josh Jacobs, Washington RB Antonio Gibson, Buffalo Bills RB Devin Singletary, SF 49ers WR “Deebo” Samuel, Seattle Seahawks WR DK Metcalf, NY Jets DE Quinnen Williams, Buffalo Bills CB Josh Norman, Chicago Bears WR Anthony Miller, LA Chargers OT Brian Bulaga, Denver Broncos TE Noah Fant, New York Giants TE Evan Engram, Minnesota Vikings WR Justin Jefferson, Pittsburgh Steelers LB Devin Bush and many more.

“I have worn VKs since I was a rookie and I love the added burst and explosiveness they give me on the field. I seriously feel 10X faster with VKs,” said Chubb, a two time All Pro selection and the Browns leading rusher each of the past two seasons, helping lead them to their first road playoff win since 1969, over the Pittsburgh Steelers in the AFC Wild Card game in January. “Most insoles are made from foam and plastic, but VKTRY is full length carbon fiber and that makes a difference – that gives me a competitive edge.”

VKTRY Insoles are available in five different levels of flexibility to optimize performance, protection and comfort. Athletes at more than 300 professional and college teams wear VKTRY Insoles for training and competition. Some of those athletes include Fernando Tatis Jr of the San Diego Padres, Vlad Guerrero Jr. the Toronto Blue Jays, WNBA All-Star Angel McCoughtry of the Las Vegas Aces, Ryder Cup Captain Padraig Harrington and US Olympic Volleyball Team Captain Jordan Larson.

VKTRY Insoles were originally invented for the US Olympic Bobsled Team to improve athletic explosiveness. In 2010, VKTRY helped Team USA win gold in the 4-man bobsled – first time in 62 years. Now, more and more people are discovering the benefits of energy return, improved stability and shock absorption that “VKs” provide.

Topps To Create Special Box Set Featuring College Football Superstar Trevor Lawrence In Partnership

Having just completed one of the most decorated careers in college football history and weeks away from the likely No. 1 selection in the pro draft, Trevor Lawrencehas signed on with Topps in a landmark deal that will see the winningest starting quarterback in Clemson history featured in an exclusive box set of cards scheduled for release in April. The set will be created in collaboration with Trevor’s brother and sister-in-law Chase and Brooke Lawrence, professional artists who will create exclusive artwork of the decorated 2018 national champion and first quarterback ever to win three ACC Championship Games.

The series will include 50 cards, including autographs on select pieces and will feature a mix of oil paintings and digital depictions crafted by Chase and Brooke ( To create the exclusive artwork, Chase and Brooke took inspiration from psychedelic period pieces from the 1960’s-70’s as well as classic comic book and graphic novel illustrations.

“Trevor Lawrence is one of the most popular and visible players in college football in years and we can’t wait to capture his talent and personality in this set,” said Jeff Heckman, Global Director of Ecommerce. “We look forward to revealing the unique designs that Chase and Brooke will develop, and we think football fans across the country will love the series.”

“I’m excited to be working with Topps on this really unique set,” said Lawrence. “Chase and Brooke are extremely talented artists and it’s special to collaborate with them on these custom designs.”

Lawrence completed 231 of 234 passes (69.2%) for 3153 yards and 24 touchdowns this past year, finishing second in the Heisman Trophy balloting as he led Clemson to the national championship game. In his storied three-year career, he completed 758-of-1138 career passes (66.6 %) for 10,098 yards with 90 touchdowns and 17 interceptions for a pass efficiency rating for 164.26 in 2,237 snaps over 40 career games (36 starts).

NBC Sports Boston, Strat-O-Matic Team Up For ‘What-If Wednesdays’ Simulated Content

Greater Boston has been the home of championships in each of the major sports in recent years, and nowhere are the fans of their local teams more fervent. Whether it’s the Red Sox, Patriots, Celtics or Bruins, “what if” scenarios—like, imagining if Tom Brady had remained as New England’s quarterback in 2020—have long been the subject of sports debates.

NBC Sports Boston, through a partnership with Strat-O-Matic, the market leader in sports simulation, will try to answer some of those questions by recreating and simulating great moments, games and seasons with a twist, during its “What If Wednesdays” program. The program will air every Wednesday as part of the NBC Sports Boston’s primetime lineup, Early Edition and Boston Sports Tonight. The content will also be available on and on social platforms @NBCSBoston.

Today, audiences can watch a scenario in which Brady remained as quarterback as the 2020 Patriots played out their schedule. Was the record better? Did they make the playoffs with the all-time great at the helm at age 43? Using data and research provided by Strat-O-Matic, NBC Sports Boston will create content that answers interesting “What If” questions like this one on the past, present and future in Boston sports.

“The possibilities are endless with what we can simulate working with NBC Sports Boston,” said Adam Richman, Strat-O-Matic President. “The city’s rich tradition of sports and lively banter discussing their favorite teams and the wide breadth of coverage on the network makes it an ideal partnership.”

“We’re pleased to work with Strat-O-Matic to simulate many of the questions that local sports fans have had about our sports leagues and key players,” said Kevin Miller, VP of Content Creation and Strategy, NBC Sports Boston. “We are excited for our audiences to check out our new content where we’ll discuss how different results, trades and game results could’ve changed sports history as we know it.”

While MLB paused at the beginning of the 2020 season because of the COVID-19 pandemic, Strat-O-Matic simulated the season as it would have been played, with results published daily by dozens of media outlets. Strat-O-Matic also posted results of the shortened 60-game schedule and playoff seasons.

WAVE.TV Partners With FanDuel has recently announced a sports betting partnership with FanDuel Group. This partnership includes the creation of in-depth sports betting content, launching a betting-focused media brand, as well as marketing and content integrations between the companies. The partnership officially kicked off in conjunction with Super Bowl LV.

Through the deal, will create engaging sports betting content across major social platforms, leveraging an audience acquisition strategy inclusive of branded content, personality-driven segments, and much more. The partnership formally launched in conjunction with Super Bowl LV.

“FanDuel is absurdly fan-focused at its core, and with the reemergence of live sports in 2021, we have an opportunity to grow our business like never before,” said Adam Kaplan, General Manager and Vice President, Sports Content at FanDuel. “ has unprecedented reach and engagement across fandoms. For a company like FanDuel, that has something for everyone across its offerings, there couldn’t be a better fit.” 

“FanDuel is a perfect partner for because so many of our fans are avid sports bettors and have come to admire FanDuel as a leader in the space with a willingness to innovate ahead of trends in digital media consumption,” said Faraz Fatemi, Head of Corporate Development at “With state legalization ramping up, the 2021 sports season just getting underway, and audience betting interest at an all-time high, the timing couldn’t be better to get started.” 

With nearly 75 million followers and a global reach of over 400 million sports fans monthly across a portfolio of 24 media brands, will drive mass engagement and user acquisition for FanDuel’s business via this partnership. has leveraged relationships with over 110 sports leagues and rights holders around the world to cover both traditional and non-traditional sports including basketball, soccer, football, baseball, combat, extreme sports, amateur athletics, fitness/weightlifting, and eSports.

In July, announced its Series A funding round, a $32M investment to, among other efforts, expand its roster of media brands onto new platforms and launch new media brands in categories of fandom. expects to go out to market for Series B fundraise this spring.

UFC 258 odds: Usman set to battle Burns

Odds courtesy of

Now that the NFL season is officially finished, the UFC will help to fill the sports betting void on most weekends and there’s a terrific card at UFC 258 on Saturday night from the organization’s APEX facility in Las Vegas headlined by a welterweight title fight between champion Kamara Usman and Gilbert Burns. The main card begins at 10 p.m. ET on pay-per-view, meaning this bout should start around midnight.

The 33-year-old Usman (17-1) was born in Nigeria but his family moved to the United States when he was eight years old and Usman now fights out of Florida. The UFC ranks him as the No. 5 pound-for-pound fighter but there are more than a few MMA fans who think Usman, a former collegiate wrestling All-American, should be No. 1.

“The Nigerian Nightmare” lost his second professional fight to Jose Caceres in May 2013 by first-round submission in the Championship Fighting Alliance but hasn’t lost since. Usman won the welterweight belt at UFC 235 with a unanimous decision over Tyron Woodley, who was around a -215 betting favorite.

American 7s Football League Enlists SeventySix Capital Sports Advisory

Entering its 7th hard-hitting season, The American 7s Football League (A7FL®), pioneering no-helmets, no-pads, full contact tackle football, continues to make significant strides on the national stage with the announcement of its appointment of sports industry experts SeventySix Capital Sports Advisory to explore new opportunities for the league’s media rights.

“The A7FL has built a huge grassroots following of football fans across the country,” remarked A7FL Co-Founder and CEO Sener Korkusuz, “As the league expands in 2021 to Florida and Southern California, we want to build on the cutting edge distribution partnerships we have to showcase our unique brand of football and our star athletes to an even wider audience.” Last season, the A7FL was available on Facebook Watch, Twitch, Eleven Sports (satellite and cable) and via with widely distributed video clips from ESPN’s SportsCenter, Barstool Sports and many other outlets.

“As the major sports leagues look to reach Millennial and Gen-Z fans, the A7FL has consistently captured 18 to 34 year-olds as its core audience.”, said SeventySix Capital Sports Advisory President Dan Bravato, “We think there is a great deal of potential for this property and are excited to be working with them on distribution.”

The two organizations will work together to search for media distribution partners across the global sports landscape. SeventySix Capital Sports Advisory will see their media division lead the project. The team will bring their network and extensive experience to the A7FL in shaping their media strategy and lead conversations in the marketplace.

The league’s signature 7-on-7 format features players competing without helmets and pads, maintaining the exciting and hard-hitting elements of American football while demonstrating amazing athleticism. “It’s the way many of us learned to play in our backyards,” says David Isaacs, UFC® Co-Founder and A7FL Advisory Board Chair David Isaacs. “Removing the equipment actually makes the game safer but also takes the action to another level with great games and tremendous highlights from players looking to get their shot.”

The upcoming 2021 season will feature 2020 Champion the Patterson U looking to defend its title against a recently expanded league, with 4 divisions and a total of 32 teams across 4 states (California, Florida, Maryland, and New Jersey). Play starts on April 11, 2021, with the regular season and playoffs culminating in the National Championship slated for Sunday July 18.

Super Bowl LV crowns a champ after lopsided game

Super Bowl LV is now in the books and, with it, a number of firsts. The Big Game between the Kansas City Chiefs and the Tampa Bay Buccaneers offered an amazing matchup that had football fans and gamblers pacing with anticipation, but definitely did not go the way most people expected. With the NFL season having survived COVID-19, it’s now time to look ahead and try to get ready for a new era of football that will see much greater sports gambling.

The Chiefs were viewed as the favorites to win, but were only given three points by oddsmakers. That should have indicated a tight competition and a battle between two of the best quarterbacks in the league, Patrick Mahomes and Tom Brady. However, what looks good on paper doesn’t always work when put into play, and Brady and the Bucs had no problem rolling over Mahomes and the Chiefs, completely controlling the game on both offense and defense. 

The Chiefs only managed to score a field goal in each of the first three quarters as Mahomes was repeatedly forced out of the pocket and made to scramble. However, he showed why he deserved to be in the Super Bowl, handling the pressure like a long-time veteran. Despite continued problems, Mahomes still managed to put up more passing yards than Brady, throwing for 243 yards against his rival’s 201.

It wasn’t good enough, though. The Bucs, the first team to ever play in a Super Bowl in its own stadium, dominated from start to finish. Brady became the first quarterback to pick up seven Super Bowl titles and the first to win a fifth MVP award (the only player with five) as he led his Bucs to their first Super Bowl win since the 2002 season. It was also the first Super Bowl in which the NFL had seen the presence of a female referee, with Sarah Thomas on the field as the down judge. In a couple more firsts for the NFL, Maral Javadifar and Lori Locust became the first female coaches to win a Super Bowl title – Javadifar as the Bucs’ assistant strength and conditioning coach and Locust is the team’s defensive line assistant. 

Super Bowl 55 scoring & defensive props preview

Odds courtesy of

Weather could be a factor for Super Bowl 55 between the Kansas City Chiefs and Tampa Bay Buccaneers on Sunday evening from Tampa as some rain is in the forecast. Could that affect the kickers? Raymond James Stadium is an open-air facility.

The over/under for longest field goal in Super Bowl 55 is 47.5 yards, with the under a -130 favorite. Chiefs kicker Harrison Butker is one of the league’s best as he was 25-for-27 on field goals during the regular season with a long of 58, while in the playoffs he is 4-for-5 with a long of 50. Tampa Bay’s Ryan Succop has a minor advantage kicking in his own stadium and knowing the winds, etc. He was 28-for-31 on field goals during the regular season with a long of 50 and is 8-for-8 in the playoffs (Bucs have played one more game than the Chiefs) with a long of 46.

When Kansas City won in Tampa 27-24 on Nov. 29, weather was no factor. Butker was 2-for-2 with a long field goal of 29 yards and Succop was 1-for-1 with a long of only 26. The over/under for shortest make in the Super Bowl is 27.5 yards, which would mean a team kicking a field goal from around the 10. The total field goals made prop is over/under 3.5, with the under a slight -135 favorite.

Westgate’s top prop picks for Super Bowl LV

The good news is that Super Bowl LV is now just four days away. The bad news is that Super Bowl LV is now just four days away. The NFL season has flown by and, while MLB, the NHL and the NBA are going to help keep professional sports action running, more football fans should try to petition their respective lawmakers to require a year-round NFL league. In the meantime, we will have to settle for what we can get, and the Big Game this weekend has plenty of action ready for fans, as well as gamblers. A look at some of the leading prop bets available at the Westgate SuperBook show what everyone thinks about this contest between the Kansas City Chiefs and the Tampa Bay Buccaneers.

To ease into things, the coin toss is leaning slightly toward tails. Many people believe that the results of the coin toss are split evenly at 50/50; however, this isn’t the case, so there is definitely some entertainment value available. Mathematician Persi Diaconis showed that the odds were 51/49, with the advantage given to the side that was facing up when the coin was flipped. This hasn’t been the case with the Super Bowl coin toss, though. The Super Bowl coin, made of silver and gold, features the Super Bowl logo on one side (heads) and the teams’ logos on the other (tails). Out of the past 27 games, tails has won 17 times, even though heads was facing up.

Westgate has a line up for whether either team will score points in the first six and a half minutes of the game. While both the Chiefs and the Bucs have extremely strong offenses, this one might be a “no” based, in part, by another trend found with Brady. The quarterback, before heading to Tampa Bay prior to the current season, was scoreless in all but one of his Super Bowl appearances in the first quarter.

The Bucs could be the first to score a penalty in the game. Tampa Bay’s defense is going to try hard from their first set of plays to stop Chiefs wide receiver Tyreek Hill, and this could lead to an error, possibly pass interference, early in the game. Hill is also getting an Over/Under of 4.5 yards on his first rushing attempt and averaged 9.5 yards per carry this season, per Both teams are going to be on edge as the Big Game gets underway, and early penalties on both sides are likely.

Super Squares® Attempts New Guinness World Record While Hosting the World’s Biggest Super Bowl Squares Party

 Today, Super Squares®, the live mobile game show that launches Advertising as a Sport™, announces the World’s Biggest Super Bowl Squares Party, happening concurrently with Super Bowl LV on Sunday on February 7th where the Kansas City Chiefs will go head-to-head with the Tampa Bay Buccaneers. Thousands will play the football squares game using the free-to-play app while watching the NFL Championship game on television. Fans seeking a multi-screen experience will be able to join a live Twitch watch party hosted by notable NFL analyst Mike Golic, and NFL Super Bowl XLVII Champion and Commissioner of Sports at React, Matt Birk.

The football squares tournament happening on Super Squares® has been designated as a World Record attempt by Guinness World Records, allowing every participant the opportunity to help set a World Record simply by competing in the app. In addition to the Guinness World Record attempt and fun happenings on, Super Squares® offers a $2.4 million prize pool, including a $1 million Perfect Game Jackpot that will be doubled to $2 million when shared with a ‘Buddy’ who may have referred the Winner to Super Squares®. The highest score during the tournament-culminating Bigger Game® event will be awarded a $80,000 Rivian Electric Adventure Vehicle, expected to roll into production later this year.

“Playing the football squares game is a tradition that brings everyone together and I’m happy we can still do so virtually this year,” said Mike Golic, notable NFL analyst and former ESPN commentator. “I’ve always been a fan of the squares game and I’m proud to lead the charge for fans to move from paper squares to Super Squares®. Mobile technology has eliminated paper in mail, maps and even Fantasy Football, and Super Squares® takes a game that millions have played on paper to the next level – just in time for a season where social distancing is keeping us apart.”

While in-person paper-based squares games usually found in offices, pubs and parties are less practical, the Super Squares® app still allows friends to play against each other using a proprietary “SkyBox” feature. To demonstrate, Golic has created his own SkyBox and is inviting “…everyone to crash my SkyBox and compare your final score to mine. I’ll award $250 from the Pro Football Hall of Game store to the highest score in my SkyBox, IF you can beat me!” Super Squares® players can enter the SkyBox by using the password “Golic” when joining gameplay on February 7th.

The free-to-play app combines the score matching elements of squares, with prediction and ad gamification, to provide a unique game show element that attracts casual and avid sports fans alike. Since the start of the 2020 season Super Squares® has already awarded over $300,000 to more than 3,000 players, and the Guiness World Record attempt will be the first time the entire nation will converge in a national tournament around the Super Bowl.

“This has been a different NFL season for all fans and I’m thrilled to be part of something that is bringing everyone together to bond over the game, but also be part of the real-time feedback for Super Bowl advertising,” said Matt Birk, Commissioner of Sports at React, the company behind Super Squares® and NFL Super Bowl Champion. “The Super Bowl is, of course, about crowning the NFL Champion, but it has also developed into a showcase for ads and people all over the country talk about advertising. Super Squares® understands this unique relationship and puts brands at the center of the action.”

Super Squares®, which piloted in May 2020, is the first reactive product showcasing the natural relationship between sports and branding. Players compete while watching live sports and are prompted to rate each in-app mobile TV commercial and then answer questions about them and are rewarded for being correct. This provides instant ad sentiment while verifying attention and ad recall, removing all the guesswork brands have about the delivery and effectiveness of their ads. These reactions provide participating brands and agencies with census-level validation of fan engagement and sentiment, measurable over time. This depth of understanding is simply not available to brands delivering traditional TV ads, even when they spend $5.5 million for a single TV spot. The live game show app provides consumers an opportunity to “get in the game” and will ultimately allow sports fans around the world to engage with all sports, no matter the league.

Bodog’s sports gambling action moving from football to basketball

With the Super Bowl teams now set and the big game less than two weeks away, there’s not as much going on in football to attract gamblers’ attention. There are still plenty of prop bets and futures that look at who could be the strongest team to make a run for the Super Bowl next year, but most gamblers like to see current action. Bodog has seen NBA and college basketball wagers creep up on NFL wagers, and that trend continued this past weekend. Although the NFL was still out in front, despite only two games being played, the lead the league has enjoyed since last September is coming to an end.

This past weekend, 33.98% of the best placed on Bodog went to NFL games, but NCAA Men’s basketball grabbed 23.22% of the action. The NBA picked up 19.44%, and the combined 41% for hoops wagers took first-place at the sportsbook. Ultimate Fighting Champion (UFC) was up there, as well, as Conor McGregor came back into the ring. That led to UFC wagers accounting for 10.88% of the bets on Bodog.

The NHL is starting to gain momentum among sports gamblers. The hockey league took 5.83% of Bodog’s action this past weekend, beating out Germany’s Bundesliga, the FA Cup and Spain’s La Liga. These three split almost evenly the number of wagers from gamblers, combining for about 3.43% of the bets. eSports soccer was among the top ten, as well, with the GT Nations League grabbing 1.12% of the bets. It barely beat out cricket and the Big Bash League, which took 1.11% of the action.

With the Super Bowl looming and record wagers expected for the showdown between the Kansas City Chiefs and the Tampa Bay Buccaneers, gamblers gave a prelude of what to expect when the two Conference Championship Games garnered 69.46% of the attention on Bodog. The AFC game was a slight favorite, with 35.93% of the bets, while the NFC pulled down 33.53%. McGregor and the UFC ended up receiving a lot of attention, as well, with McGregor’s match against Dustin Poirier taking 11.37% of the Bodog wagers. McGregor, favored going in, fell to Poirier in Round 2, making a few underdog gamblers very happy.

Super Bowl 55 betting: Early odds & trends

Odds courtesy of

For the first time in NFL history, a team will play a Super Bowl in its own stadium as Tom Brady and the Tampa Bay Buccaneers will face Patrick Mahomes and the defending Super Bowl champion Kansas City Chiefs on February 7 from Raymond James Stadium in Tampa, Florida. The NFL will allow around 22,000 fans and ticket prices are absolutely skyrocketing with the hometown Bucs in the game.

Kansas City is a 3.5-point favorite and has won its past seven games against NFC foes. That includes last year’s Super Bowl, a 31-20 comeback victory over the San Francisco 49ers in Miami. The Chiefs are trying to become the NFL’s first repeat champions since the 2004 New England Patriots, who were quarterbacked by Brady.

The Chiefs visited Tampa in Week 12 and won 27-24 as 3.5-point favorites. That score is a bit misleading as Kansas City was up 27-10 entering the fourth quarter. Mahomes threw for 462 yards and three scores. Wideout Tyreek Hill had one of the great quarters in league history with an incredible seven catches for 203 yards and two scores in the first. He finished with 13 catches for 269 yards and three touchdowns. Kansas City failed to cover the spread and has covered just once in its past 10 games.

Super Bowl LV duel set after Conference champs advance

It’s now down to just two teams in the NFL, both ready to fight in Super Bowl LV to determine who will be crowned champions of an odd, but successful, season. The Green Bay Packers hosted the Tampa Bay Buccaneers yesterday while the Buffalo Bills traveled to Arrowhead Stadium to take on the Kansas City Chiefs for the Conference Championship Games and, although the inclement weather that had been forecast never appeared, all four teams created some storms of their own. In two weeks, football fans will gather around the TV to watch two of the greatest quarterbacks in the league battle it out.

The Buccaneers were underdogs heading into the NFC Championship Game yesterday, with the Packers getting only a slight advantage. However, quarterback Tom Brady continues to show why he could be the greatest NFL passer of all time, leading a methodic offense that chipped away at Green Bay’s defense from the start of the game. Brady, at 43 years old, is headed to a Super Bowl for his tenth time after giving the Packers a 31-26 loss yesterday and will add yet another record to his long list of accomplishments. Tampa Bay is going to be the first NFL team ever to play in a Super Bowl in its own stadium. 

For all his talent and skills, Brady can’t take all of the credit for yesterday’s win. He may have thrown for 280 yards and three touchdowns, but if it weren’t for the abilities of players like running back Leonard Fournette, with his Harry Houdini-style escapes, Brady wouldn’t have gotten very far. As it was, the Packers started to mount a comeback in the second half, forcing Brady to throw three interceptions as Green Bay and quarterback Aaron Rodgers added three touchdowns to their score. It wasn’t enough, though, and the Bucs’ defense did its job and held off the rally. 

There was a time that NFL fans doubted whether or not the Chiefs would have another Super Bowl appearance. But then, the 2020 season started and all doubts were removed. Kansas City dominated almost every game since Week 1 and, with some impressive offensive moves guided by quarterback Patrick Mahomes, secured a return to the big game yesterday after defeating the Bills.

NFL Conference Championship Games offer awesome gambling options

Just two days from now, the NFL will settle the argument of who are the best teams in the AFC and NFC this year. The Conference Championship Games are coming this Sunday and the last four teams standing in the league this season now have everything they worked for all season on the line. There were some definite upsets along the way, which had sports gamblers more than a little upset, but it’s time to focus on what is going to happen this weekend. 

The Tampa Bay Buccaneers and the Green Bay Packers get the show rolling on Sunday when they take to the gridiron to determine the NFC winner. This is going to be a rematch of Week 6, when the two teams last met. However, no one should expect the Bucs to have things too easy. In that game, the Packers came out strong, scoring ten unanswered points in the first quarter before being shut down by the Bucs the rest of the game. Tampa Bay went on to win 38-10, but this is going to be a different ballgame. 

The Bucs are looking at possibly taking the field without wide receivers Antonio Brown and Mike Evans, as well as running back Ronald Jones. These three, and a few others, are being closely watched to see if they’ll be ready for the big game. On the other side, the Packers have a healthy squad with no one sitting out, although several key players are taking it easy this week. Bodog and other sportsbooks give the Packers the advantage, with Bodog listing them as -180 against the Bucs’ +160. The spread is only 3.5 (-105) in favor of the Pack, while the Over/Under of 51.5 would seem to indicate that this is going to be a battle. With potentially bad weather in Green Bay coming this weekend, this could end up being a real snowball game. 

The Kansas City Chiefs have already proven themselves under head coach Andy Reid. The team has now gone to three consecutive AFC championship games, using last year’s contest as a springboard to a Super Bowl win. This time, they’re facing the Buffalo Bills and the big question on most people’s minds is whether or not Patrick Mahomes will be able to lead the Chiefs to another Super Bowl appearance. The answer is, maybe. 

NFL Odds: AFC championship game lines & trends

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The Kansas City Chiefs will host an AFC Championship Game for a third straight season Sunday as they look to keep their chances of repeating as Super Bowl champions alive against the Buffalo Bills, who are 3-point underdogs despite entering on an NFL-high eight-game winning streak and taking those by an average margin of 17 points per game.

Kansas City will join the Philadelphia Eagles from 2002-04 as the only teams to host three conference championship games in a row. The common link between the franchises? Andy Reid coached those Eagles and of course now coaches the Chiefs.

No question the biggest story that looms over this game is the status of Chiefs superstar quarterback Patrick Mahomes. He left last Sunday’s 22-17 win over Cleveland with a concussion in the third quarter and didn’t return. Mahomes had led Kansas City to a 19-3 halftime lead, but without him the Chiefs nearly blew it – although backup QB Chad Henne delivered on a late fourth-down conversion to clinch the victory.

NFL Odds: NFC championship game lines & trends

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The first game of the NFL’s conference championship Sunday is from the NFC as the Green Bay Packers host the Tampa Bay Buccaneers for a trip to Super Bowl 55 – Tampa Bay is looking to become the first team to play in a Super Bowl in its own stadium. The top-seeded Packers, though, are 4-point betting favorites.

Rather amazingly, it’s the first time that Green Bay quarterback Aaron Rodgers will get to host an NFC Championship Game in his Hall of Fame career. It’s the second year in a row in it for the Pack as they were blown out at the San Francisco 49ers last season.

Green Bay will be on an extra day of rest as it beat the visiting Los Angeles Rams 32-18 on Saturday in the Divisional Round. Rodgers completed 23 of 36 passes for 296 yards and two scores, and the Packers rushed for 188 yards and two scores on the NFL’s No. 1 defense. That allowed them to possess the ball for more than 36 minutes. The Green Bay defense was the better unit in that game, allowing just 244 total yards.

North, South, East and West to battle following NFL Divisional games

It’s East vs. West, North vs. South for the NFL Conference games. The Divisional Round games wrapped up this weekend, giving football fans plenty of excitement and sports gamblers plenty of action. Not everything worked out as planned, but there are now just four teams remaining. The Conference Championship games will be held this coming weekend, the last hurdle between an unusual NFL season and a Super Bowl title.

The NFC North’s leaders, the Green Bay Packers, have the opportunity to give quarterback Aaron Rodgers something he has yet to accomplish. For the 16 years he has been with the team (the only NFL team of which he’s been a part), he has never been able to play an NFC Championship game at Lambeau Field. That will change this coming weekend after the Packers beat the LA Rams in decisive fashion this past Saturday.

The Packers came out swinging and never relented until the final seconds dissolved on the clock. They won without much work, taking the 32-18 victory that saw Rodgers throw for a touchdown and also run one in on his own. Through three quarters, the Packers scored on five straight drives, and the fourth quarter became a lesson on clock management.

The Buffalo Bills were first in the AFC East and, for the first time in almost three decades, are going to the AFC Championship Game. They leaped over the Baltimore Ravens this past Saturday to get to where they are in a game that was about as lopsided as they come. The Ravens were 11-5 going in; the Bills were 11-3. However, nothing went right for the Ravens, who ended the day with just three points in a 17-3 loss.

NJTHA, sports leagues agree to disagree, settle their differences

The New Jersey Thoroughbred Horsemen’s Association (NJTHA) had a leading role in helping bring sports gambling to the US. It was partially responsible for pushing the Supreme Court into sending the Professional and Amateur Sports Protection Act of 1992 (PASPA) to the grave, giving states across the country the ability to develop their own sports gambling markets. Many have gone that route already and more are following, and the hundreds of millions of dollars now flowing into state coffers is a direct result of the NJTHA’s actions. Now, after almost seven years of fighting the NFL, the NBA, MLB, the NHL and the NCAA, the organization is almost ready to close this chapter and ride off into the sunset. The NJTHA and the sports leagues have reportedly settled their differences in court, with the final details to be laid out this week.

The tale goes back to 2014 when the Monmouth Park racetrack wanted to introduce its own sportsbook. The leagues got wind of it and sued the property. The next several years led to a lot of back-and-forth and orders for restitution, including the requirement that the leagues offer a bond for $3.4 million, the amount the NJTHA said it would have made if it had been allowed into the sports gambling business, which later grew to over $140 million. In September 2019, with the case still being discussed in court, the NJTHA won a small victory when the Third Circuit Court of Appeals ruled that the organization had grounds for trying to collect on that bond. 

While the latest details of the case haven’t been revealed completely, a district court judge, Freda L. Wolfson, received and approved an agreement between the warring parties this past Monday. Judge Wolfson is intimately familiar with the case. Last month, had decided that the NJTHA’s claim for $140 million in damages was more than a little excessive and rejected it, but added that the money from the bond might still be on the table. 

Judge Wolfson reportedly received the agreement the sports leagues and the NJTHA created last Friday before responding at the beginning of the week. The battle will come to a close with the NJTHA halting its efforts to collect the bond, as well as interest and other damages, “without prejudice,” which would give it the right to refile if it changes its mind. However, to try to ensure the final nail in the coffin is hammered into place, the two sides have 30 days to file a proposed order that would lead to a complete dismissal “with prejudice” and release the bond. If they cannot deliver that order in the required timeframe, the NJTHA might get back in the saddle to try to lasso the sports organizations once again.