Category Archives: In The Biz

Technology Dominates at the Barclays Center

by Noah Zaret, special to The Daily Payoff

On June 14, I had the opportunity to attend the SportiConference Converge, organized by Sportico at the Barclays Center in Brooklyn, NY. Having been to the Barclays Center a handful of times for sporting events as well as concerts, I was excited to see the venue in a different light.

Throughout the day, there were many discussions led by industry professionals who have experiences in a variety of areas in the sports business industry. Topics included: “Future Fans: Enhancing the Engagement of new audiences”, “What’s Possible?: The intersection of Technology & Fan Engagement”, “State of the Industry: Marketing & Advertising amongst Giants and Economic Uncertainty”, “Risk and Rewards: A behind the scenes look at the acceleration of Sports Betting”, “Web 2.0 vs Web 3.0: The Future Sports Platforms”, “Generating Higher Fan Engagement”, and “How Brooklyn Built the Metaverse”. All of these discussions had their own twist to them. I sincerely believe that I left the conference with a greater knowledge base and understanding of the current issues affecting the sports industry than I had prior to attending.

There were many takeaways and information that I learned from attending the conference. One of the main topics was enhancing the engagement of new and future audiences in sport. TikTok has become more than just a platform for lip sync and dancing, as it is now being used to advance the fan experience in sports and highlights. In the minds of content creators, one has to put themselves in the seat of the users and ask themselves what does the user want to see? Publishers are now partnering with content creators to plan, create and deliver the best content possible. Due to the fact that TikTok contains an untapped audience, the ability to take risks and experiment with content is prevalent amongst content creators. This was extremely beneficial during the peak of the Covid-19 pandemic. Archive content was very popular during the pandemic without live sports and has carried over post pandemic. For example, say it is an athlete’s birthday, content creators will work with publishers to post his/her career highlights and/or famous clips. TikTok will continue to provide content in a variety of ways that will enhance the engagement of current and future audiences.

The impact that technology has on fan engagement has increased significantly as of late. The New York Liberty was the first WNBA team to release their own NFT. Not only does this educate fans about digital assets, but it also has the opportunity to draw in more fans, especially women. Just like TikTok is enhancing the mobile experience, Seatgeek is a company that is using technology to enhance the fan experience for those attending live events. Paula Segal, head of consumer product for SeatGeek, mentioned that Covid accelerated the switch to digital tickets and that tickets are now more than just a barcode. They can be used for mobile food ordering, buying merchandise and persuading fans to bet on the sport event itself. These examples are part of a movement to use technology to enhance the in-game experience instead of focusing solely on technology being used outside the arena or stadium.

The growing acceleration of sports betting and the marketing and advertising amongst the giants in the industry was another topic that caught my attention. Sports betting companies are using other forms of media such as TV and radio to market and promote their product beyond basic advertising. Content creation such as gambling shows are done to help promote gambling companies and their respective sports books. CBS and ESPN are examples of sports channels that are broadcasting betting shows, an interactive approach to the promotion of sports betting. Sportsbooks are trying to differentiate themselves from competitors in the industry and gain competitive advantage by gaining loyal customers and keeping them engaged on their platform. Sports betters typically tend to choose their preferred sportsbook depending upon ease of use. Customers have the ability to switch sportsbooks at any time, so if they do not like one they can easily switch to another. In order for gambling companies to limit this from happening, they are attempting to innovate their sportsbooks to make them stand out and appear different to the average user. I believe that this is just the beginning for the sports betting industry, as there are endless opportunities for success in the future.

Lastly, the future of sport platforms and generating higher fan engagement was a popular topic of discussion. I learned that not only can fan engagement exist in the real world, but in a virtual environment as well. As said by Scott Lawin, CEO of Candy Digital, “sports is the gateway drug into NFT’s & Crypto”. As more teams and leagues are getting involved with digital assets, casual fans can begin to get an understanding of how they work. As there are more fans that are educated on this matter, the engagement will continue to improve over time. Lawin also mentioned that in three to five years, he expects purchasing consumer products, sporting event tickets and concert tickets will require an NFT attached to it. As this is my first “real world” exposure to NFT’s and Crypto, I am seeing how the emergence of NFT’s are at the center of the future of promotion. I plan on further educating myself on NFT’s, Crypto, Blockchain and the Metaverse, as I know they are and will continue to be pivotal components in the sports industry.

Overall, the SportiConference Converge was a great opportunity as I became more educated on the relevant topics in the industry today. I was also able to meet and converse with a variety of interesting and experienced professionals. Sportico should be commended for organizing such a successful event.

Entain plc Acquisition of BetCity, one of the Netherlands’ leading online sports betting and gaming operators

Entain plc (LSE: ENT), the leading global sports betting, gaming and interactive entertainment group (“Entain” or the “Group”), today announces that it has agreed to acquire the entire share capital of BetEnt B.V., which trades under the BetCity.nl name (“BetCity” or the “Company”), from Sports Entertainment Media B.V. for an initial consideration of €300m (approximately £257m1) and deferred contingent consideration of up to €550m (approximately £472m1).

BetCity is one of the Netherlands’ leading online sports betting and gaming operators. Headquartered in Amsterdam, BetCity received an online sports betting and gaming licence from the KSA (Kansspelautoriteit), the Dutch Gaming and Gambling Authority, in October 2021.

The newly regulated Netherlands online market is highly attractive and fast-growing across both sports betting and gaming.  Since its licensing in October 2021, BetCity has delivered rapid growth, establishing a leading position with approximately 20%2 market share during the fourth quarter of 2021.  This acquisition will create a strong market operator with significant growth opportunities, in line with the Group’s strategy.

BetCity’s offering is highly complementary to Entain’s bwin and Party brands which are awaiting approval for a licence to operate in the Netherlands – now expected during the latter part of this year as the KSA has recently requested additional documentation as part of the ongoing application process.  The combination of BetCity’s local expertise, strong brand and large diverse user-base, with Entain’s global scale and market-leading platform will provide customers with a broader offering of engaging products, fresh content and new experiences.

Melvin Bostelaar, BetCity’s CEO, along with other key members of the leadership team, will remain with the Company.
Consideration structure:
•       Initial consideration of €300m (approximately £257m1) is payable in cash at completion, with a balancing payment to be paid in early 2023 based on the actual performance of BetCity in the financial year 2022;
•       A further contingent payment will be paid in early 2024, based on 10x BetCity’s EBITDA for the financial year 2023, less amounts already paid out;
•       In addition, a final contingent payment of €50m (approximately £43m1) will be paid on delivery of synergies and successful migration to the Entain Platform;

The total consideration payable on current expectations is €450m (approximately £386m1).  However, dependent on the performance of BetCity, the maximum consideration is capped at €850m (approximately £729m1).  The combination is expected to deliver approximately €28m (approximately £24m1) of cost synergies, predominantly from technology, content and royalty benefits, by the end of 2026.

The initial consideration will be funded from existing cash resources and drawings on the Group’s revolving credit facility.

The acquisition is expected to complete during H2 2022.

Jette Nygaard-Andersen, CEO of Entain, comments:
“We are delighted that BetCity is joining Entain and are excited by the significant opportunities in the newly regulated Dutch market.  This acquisition will provide customers with an even better experience as we combine BetCity’s local expertise and brand alongside Entain’s market leading, customer focused platform.  This transaction further underpins our growth strategy of operating in attractive regulated markets. We look forward to working with Melvin and the BetCity team.”

Melvin Bostelaar, CEO of BetCity, comments:
“We are happy to be joining forces with a world-class group in Entain. Together we will be well-placed to maintain a strong market position in the Dutch market for the coming years. Entain’s market leading platform, technology, established brands and global scale provides a fantastic opportunity to expand and enrich our customer offering. Both BetCity and Entain position the customer at the heart of everything we do, with Entain’s core values and philosophy in responsible gaming, compliance and company-culture seamlessly aligning with those of BetCity. We look forward to a bright future together.”

U.S. Open Championship Audio Coverage, Exclusively on SiriusXM

SiriusXM announced today its extensive programming coverage for the 122nd U.S. Open Championship, which will be played June 16th-19th at The Country Club in Brookline, Massachusetts.  SiriusXM is the exclusive national radio broadcaster of the U.S. Open.

SiriusXM’s extensive production will provide listeners with more than 40 hours of live shot-by-shot coverage from the course across all four rounds of play.  On Thursday and Friday, with the full field on the course, SiriusXM’s coverage will extend from the day’s first tee time at 6:45 am ET through the end of play.  On the weekend, SiriusXM’s on-course coverage will begin at 10 am ET on Saturday and Sunday and run through the completion of play both days.  If a playoff occurs, SiriusXM will provide live coverage of every shot played. 

SiriusXM’s U.S. Open Championship broadcast team will feature play-by-play voice Brian Katrek and lead analyst Mark Carnevale.  Fred Albers, Carl Paulson, Dennis Paulson, John Maginnes and Andres Gonzales, who is new to the SiriusXM team, will be on-course reporters, following key playing groups.  Chantel McCabe, Jason Sobel and Taylor Zarzour will serve as hosts, provide leaderboard updates and conduct interviews with players.  Swing coach Jim McLean will provide reports from the range as players warm up for their rounds.

On Thursday and Friday, The Starter with Taylor Zarzour, Michael Breed and Greg DuCharme will be on live in the morning to provide coverage as the earliest groups tee off. 

Immediately following each round, listeners will hear a three-hour wrap-up of the day’s play, hosted by Drew Stoltz and Gary Williams.  Three-time U.S. Open Champion Hale Irwin will co-host the show after Sunday’s round.  The show will also feature hour-long appearances by major championship winners Juli Inkster, Scott Simpson, Craig Stadler and Dave Stockton.

PGA Tour players Jason Kokrak and Harold Varner III, both top-40 players who will be competing in this U.S. Open, will host new episodes of their SiriusXM shows.  Crushing It with Kokrak will air tonight at 7 pm ET, immediately followed by The HV3 Show at 8 pm ET.

World Golf Hall of Fame member Fred Couples, who competed in 23 U.S. Open Championships, will host a new episode of The Fred Couples Show on Tuesday at 8 pm ET. 

The U.S. Open Championship, conducted by the USGA, is the ultimate test of golf for the best players in the world.  Played on America’s greatest courses, the U.S. Open annually provides thousands of golfers of all backgrounds the opportunity to qualify through a rigorous two-stage process.

In the days leading up to its U.S. Open coverage, and every week throughout the year, SiriusXM’s weekday golf programming lineup features live shows starting at 7am ET that offer news, analysis, expert instruction and more.  For more go to SiriusXM.com/golfonsxm.

U.S. Open programming on SiriusXM will air nationwide on channel 92 on SiriusXM radios.  Subscribers can also listen with the SXM App (siriusxm.us/SXMPGATourRadio), and with Amazon Alexa, the Google Assistant or however they stream at home.  Streaming access is included with SiriusXM’s audio trials and most popular plans.

SiriusXM’s U.S. Open broadcast rights come through its agreement with the United States Golf Association and NBCUniversal, the principal domestic media partner of the USGA.

Congressman Peter King Named To Save The Game Advisory Board

Peter T. King, the former New York Congressman who represented the South Shore Long Island district for almost 30 years in the U.S. House of Representatives, has been named to the advisory board of Save the Game™ www.savethegameus.com, the grass roots effort designed to align with Major League Baseball to encourage youth participation in baseball and “Grow the Game.”  King will be joined on the advisory board by five additional charter members: youth sports authority, Rick Wolff, the host of the “Sports Edge” on WFAN Radio, a publisher, and former minor league player and college coach; Mike Port, the former Major League executive with the Red Sox, Angels and Padres, and former MLB director of umpires; Queens native and Suffolk Sports Hall of Famer Fred Cambria, a former big league pitcher and instructor; the longtime Chicago Cubs scout, Brooklyn native and NYS Baseball Hall of Famer Billy Blitzer; and girls softball coach and Trumbull Little League (CT.) executive board member Jeff Dobrydney, a senior vice president at JSG Commodities in Norwalk. King, the respected elected official and former Chair of the House Committee on Homeland Security,  is a New York native, and an ardent New York Mets fan since the team’s inception.  The announcement was made today by Save The Game™ founders – former college baseball standouts and New York natives Kevin Gallagher and Pat Geoghegan and former MLB infielder, nine-year veteran Jeff Frey. “Baseball is part of the very fabric of our country, so anything I can do to enhance the game is important to me,” said King. “Save The Game™ is a significant grass roots effort to encourage young boys and girls to play, and move baseball back to the faster pace of a bygone era, which I greatly enjoyed throughout my youth.”

TheScore Bet Plans To Discontinue Sports Wagering In U.S. On July 1

Flourishing in its home nation since the debut of the Ontario iGaming market in April, theScore alerted customers on Wednesday that it will discontinue its U.S. sports betting operations effective July 1.

With the closure, theScore will shift focus to accelerating its growth in Ontario and expanding its technology roadmap north of the U.S. border, with the ultimate goal of migrating Barstool Sportsbook onto the company’s in-house risk and trading platform in the relatively near future.

The move comes nearly eight months after Penn National Gaming completed a $2.1 billion cash-and-stock acquisition of theScore. While Penn asserted at the time that it sought to operate theScore as a standalone business, Wednesday’s move allows theScore to strategically deploy resources in Canada, where it ranks as the nation’s most popular sports media app.

Since the acquisition was announced last August, Penn has taken a bifurcated approach to expanding sports betting operations in North America, with Barstool taking the lead in the U.S., while theScore Bet remains out in front up in Canada.

“This move enables us to maximize the value of both brands through our organic media and gaming approach. Key to our strategy is integrating theScore media app with Barstool Sportsbook, which we’re currently working towards,” Benjie Levy, president and COO of theScore, told Sports Handle. “Bringing together theScore’s powerful mobile sports media platform with Barstool Sportsbook in a unified ecosystem, supported by our in-house technology and custom integrations, will strengthen the overall U.S. product offering and broaden its reach.”

Short-Term Roadmap

When theScore made its U.S. sports betting debut in New Jersey three years ago, it became the first media company since the historic PASPA decision to launch sportsbook operations in the U.S.

Following the New Jersey debut, theScore began accepting sports wagers in three other states: Colorado, Iowa, and Indiana. The company also disclosed on Wednesday that by June 15, theScore Bet will no longer accept customer deposits or new wagers in the U.S.

By the time theScore plans to fully cease its U.S. sports betting operations, both the NBA and the NHL are scheduled to complete their respective postseason campaigns. The NHL’s Edmonton Oilers opened Game 1 of the Western Conference Finals on Tuesday against the Colorado Avalanche, the Oilers’ first trip to the conference finals since 2006.

Although it appears that theScore will encourage U.S. customers to open a new account at Barstool, it is not currently possible for customers of theScore to transfer their account or remaining balance with theScore over to Barstool Sportsbook, according to a source familiar with the situation. It is also immediately unclear if the respective sports betting skins theScore obtained to gain market access in the four states will transfer automatically to Penn National.

But the transition could be smooth in states such as Iowa, where theScore received market access through a partnership with Penn.

Larger industry consolidation

In the same month (August) that theScore announced the proposed merger with Penn, theScore launched its own player account management (PAM) trading and promotion engine.

During the third quarter of this year, theScore Bet plans to transition to the company’s proprietary in-house risk and trading platform in Ontario, Penn previously disclosed. The transition will lead to expanded betting markets and parlay options, Penn National Gaming CEO Jay Snowden explained at last month’s quarterly earnings call.

Penn anticipates that Barstool Sportsbook will transition to theScore’s PAM and trading platforms by the third quarter of 2023.

Over the first month of sports betting operations in Ontario, roughly 79% of sports bettors used theScore’s app, Snowden noted. All told, theScore exceeded Penn’s early expectations with its performance in Ontario, underscoring Snowden’s belief in the brand a year ago.

“A large part of what we love about Barstool and theScore is their authentic voice, their scrappy nature, and their entrepreneurial spirit,” Snowden said in 2021.

Beyond theScore, the decision may serve as a harbinger for a larger pattern of consolidation across the industry. The top three mobile sportsbook operators in the U.S., DraftKings, FanDuel, and BetMGM, control at least 70% of the overall market share, according to various estimates.

By forging strategic partnerships, companies such as Penn National Gaming and theScore are able to carve out a niche across various segments of the North American market. In 2021, Penn projected adjusted EBITDA accretion of at least $200 million by 2023, with incremental long-term synergies of at least $500 million from the partnership. In M&A transactions, accretive acquisitions are defined as those which cause the company’s earnings to increase as a result of the deal.

“As we approach a major undertaking this summer with the launch of our proprietary risk and trading service, the timing is right to focus our U.S. efforts on marketing Barstool Sportsbook and our Canadian efforts on marketing theScore Bet,” Levy said.

All-Free SGPN Grows Via Media Exposure; Available In 150 Million Homes This Fall

Recognition by authoritative media outlets plus in-depth offerings to new audience segments has elevated Sports Gambling Podcast Network (SGPN) to the top of the field in the competition for consumers seeking no-cost advice on what, how and why to place wagers on sports and entertainment events. 

With the ever-broadening array of legalized betting opportunities in the United States, SGPN has elevated its trajectory of growth in audience engagement through the first quarter of 2022, evidenced by website visits, podcast downloads and YouTube views.  In addition to the lure of quality content that is all-free, all the time, the platform has added niche sports and expert contributors while embracing USFL Football with a level of immersion that is arguably stronger than any media enterprise on the landscape. 

SGPN projects seven million downloads in 2022 (more than double the 2021 metric) and now has 24 unique podcasts and 60 contributors covering 18 different sports.  

 In anticipation of the high-interest fall NFL and college football seasons, SGPN co-founders Green and Kramer are now  arranging OTT (over the top) smart TV partnerships with AmazonTV, AndroidTV and RokuTV in the largest distribution expansion of their 10-year history. 

“We’ll be unlocking the in-home capability of audiences to watch us live and on-demand,” explained Kramer,  a Hulu engineer in his previous life. “We’re flipping on the video switch and will be in 150 million households in time for the football season openers in August and September.” 

Los Angeles-based SGPN was featured in the prominent Los Angeles Business Journal (February 28) and in the industry trade offering Media Village (April 26) while Green and Kramer have become regular guests on sports talk radio and digital outlets including Cheddar.com around major events like the Super Bowl, Final Four and NFL Draft. 

“We’ve taken the road less traveled and it’s paid off,” stated Green in reference to legacy media and corporately-backed outlets that pursue the monthly fee/subscriptions/recurring revenue model.  “Ours is a traditional advertising play and we’ve been able to increase revenue by delivering more and more eyeballs and audience impressions.  We’re proud of the strong measure of loyalty from our young, male demographic that appreciates the quality content at their fingertips for free.” 

One advertiser, BettorFantasy.com, leverages the audience loyalty component. “We’ve seen a high ROI with SGPN and we attribute that to the authentic and relatable connection they have with their community of followers,” stated Will Tighe, chief marketing officer of BettorFantasy, an app for fantasy sports enthusiasts that launched last year. “Working with SGPN has played a crucial role in our company’s success.” 

Another satisfied customer is TallySight, the content creation marketing software company that has grown alongside the sports wagering industry since 2019. “Working with SGPN has been great for building our brand,” offered Masheed Ahadi, the TallySight co-founder and chief technical officer. “They are one of the top performing brands we support.” 

The Media Village article by marketing expert Rob DiGisi appears in the “Sports Unbundled” section of the sophisticated digital news outlet alongside columns on Super Bowl advertising and National Public Radio podcaster/sports personality Jay Williams. DiGisi writes, “Competing against more well-heeled media companies, SGPN boasts that the base of the audience was built on bettors who didn’t need state-authorized sports books to take their wagers.  Many were also engaged with fantasy sports for years prior to discovering SGPN.” 

SGPN content is most readily available on the SGPN App, available on all devices and downloadable at Apple’s App Store and Google Play Store or via www.sportsgamblingpodcast.com.  

Ones Basketball League Announces Content Partnership with SHOWTIME Sports

Ones Basketball League (OBL) — an elite competition that celebrates the most skilled one-on-one players on the planet and created by Basketball Hall of Famer Tracy McGrady – today announced a content partnership with SHOWTIME Sports, the newest media distribution relationship for the start-up league.

Under its highly successful SHOWTIME® Basketball brand, SHOWTIME Sports will distribute a behind-the-scenes, all-access documentary feature for its YouTube channel capturing the story of this season through the eyes of Tracy McGrady. SHOWTIME Sports will also produce short-form digital content for distribution across its social networks from the remainder of the inaugural OBL season through the league’s Las Vegas Championship in July.

“The production and creative team at SHOWTIME Sports knows how to build and tell stories like no one else, and the detailed background and exciting drama we have already started to capture with OBL makes this content partnership a perfect fit for us,” McGrady said. “The team at SHOWTIME shares our excitement for putting a spotlight on one-on-one basketball and all of the great action, rich stories, and hyper-competition that flows from the game.”

“We believe in Tracy’s vision and are thrilled to be working with the OBL on their inaugural season,” said Brian Dailey, SVP, Sports Programming & Content, Showtime Networks Inc. “This collaboration embodies the SHOWTIME Basketball brand — premium, bold and boundary-pushing. We are delighted to welcome Tracy and the OBL team to our unmatched lineup of content and talent.”

“The early results of our proof-of-concept season look good, we love what we see on the court, and so does SHOWTIME,” said Jeffrey Pollack, OBL strategic advisor. “This content partnership with SHOWTIME Sports came together quickly and further validates Tracy’s vision for shining a bright light on the essence of basketball and celebrating the vibrant talent and culture that fuels the one-on-one community.”

SHOWTIME Sports joins SLAM Media, Playmaker and Heart and Hustle Productions’ as initial production and content partners for OBL.

Six cities across the United States are hosting a two-day, regional, 32-player round-robin knockout tournament with athletes aged 18 and up who are currently not under an NBA contract and have not been on an active NBA roster for more than 164 games (equivalent to two NBA regular seasons). The participants come from a combination of open-sourced video submissions and the advice of basketball insiders. The aim is to welcome both best-in-class talent and players who may still be under the radar of most basketball fans. The inaugural events this year will feature only men, and women will be welcomed as equal participants as soon as 2023.

The regional tournaments scheduled for the rest of the OBL season are:
· New York City, May 28-29
(Major R. Owens Community Center hosted by New Heights, Brooklyn, NY)
· The DMV, June 4-5
(The St. James, Springfield, VA)
· Los Angeles, June 18-19
(TBD)

The winner of each regional tournament will take home a $10,000 cash prize along with an invitation to the Finals, which will see 21 players (the top three from each region) compete for a chance to win a $250,000 grand prize and be crowned “Ruler of the Court.” The regional winners from the first three events include: Glen Rice Jr. (Marietta, Ga.), Antonio Hester (Miami), and Tiras Wade (Tampa) from the Atlanta regional; John Jordan (Houston), Matt Kiatipis (Austin by way of Canada and Simon Fraser University), and Myron Taylor (Killeen, Tex.) from the Houston regional; and Mario Smith (Kalamazoo, Mich.), Yoshi Craig (Chicago), and Grant Anderson (Chicago), who took the top three places this past weekend in the Chicago regional.

More information about Ones Basketball League at: https://www.oblhoops.com/.

OBL Crowns Chicago Regional Champion at Hope Academy Athletic Center and Awards $10,000 First Prize

Ones Basketball League (OBL) — the first-ever elite competition that celebrates the most skilled one-on-one players on the planet and created by Basketball Hall of Famer Tracy McGrady — crowned its third Regional Champion at Chicago Hope Academy Athletic Center on Saturday and Sunday. A total of 32 top area and national-level basketball players squared off in spirited action, and it was Mario Smith (Kalamazoo, Mich.), Yoshi Craig (Chicago) and Grant Anderson (Chicago) who took the top three places in a weekend filled with exciting and high-quality play across the board.

Smith, the OBL (@oblhoops) Chicago Regional Champion and recipient of the $10,000 prize, was seeded fourth after a 6-1 record on Saturday. He won the Championship match, 9-8, over Craig, making two free throws to ice the win. Anderson’s buzzer-beater over Armani Chaney earned the former Cornell (Ind.) College and Homewood-Flossmoor (Ill.) high school standout third place. All three now advance to the OBL Finals in Las Vegas this summer (dates and location TBA).

“The Chicago event was another strong step forward for us and further proof that OBL will help these athletes get known and noticed,” said McGrady. “The energy on the court was intense and the fans made themselves part of the show. Chicago brought the love for OBL and we are grateful.”

Smith, 30, the only non-local player at the OBL Chicago Regional, competed at Glen Oaks CC in Michigan, and his pro career has included stints in Mexico and the Mid-Michigan Spartans. He now trains basketball players of all ages.

“I drove back and forth last night once I knew I’d make it through,” said Smith, who traveled 2.5 hours each way, both days, to participate. “The level of competition was really strong and it was a grind but it’s very gratifying to advance.”

Craig, 28, played at Iowa Central and Kennedy-King College.

“It’s great to make it to Las Vegas,” said Craig. “I was disappointed to lose on free throws, but the two days showed that this is a concept that will work and can grow. I’m looking forward to repping Chicago in July.”

After a successful debut event in Houston (April 30-May 1) and follow-ups in Atlanta (May 7-8) and Chicago, OBL’s next regional event is Saturday and Sunday, May 28-29 at the Major R. Owens Community Center hosted by New Heights, Brooklyn, New York.

Following New York, the remainder of the regional schedule is as follows:
• The DMV, June 4-5 (The St. James, Springfield, VA)
• Los Angeles, TBD (TBD)

The winner of each regional tournament will take home a $10,000 cash prize along with an invitation to the Finals, which will see 18 players (the top three from each region) compete for a chance to win a $250,000 grand prize and be crowned “Ruler of the Court.”

OBL media partners include SLAM Media, Playmaker, and Heart and Hustle Productions.

Follow Ones Basketball League at https://www.oblhoops.com/.

SportsHandle.com Unveils Comprehensive Betting Partnerships Tracker 

The Professional and Amateur Sports Protection Act (PASPA) was judicially overturned on May 14, 2018, and with the four-year anniversary of the decision approaching, SportsHandle.com today has launched a first-of-its-kind tracker with more than 250 sports betting partnerships formed since the initial ruling.  

A leading source for information on sports betting legalization in the United States, SportsHandle.com has created the go-to-resource to monitor all sports betting partnerships across professional sports leagues, teams, colleges, sports venues, athletes, celebrities, and more. 

Accessible under SportsHandle.com’s drop-down menu under “Tools,” the Sports Betting Partnership Tracker lists all agreements involving U.S. sportsbooks and sports entities. To date, 29 sportsbooks have entered into at least one partnership.

SportsHandle.com’s Sports Betting Partnership Tracker will be updated regularly with the latest agreements. As of today, the following number of partnerships exist in each of the below categories:

  • 133 – Professional sports teams 
  • 50 – Professional sports leagues 
  • 36 – Celebrity endorsers
  • 18 – Sports venues
  • 15 – Media properties or companies
  • 4 – Colleges and universities

Additional noteworthy statistics in Sports Handle’s Sports Betting Partnership Tracker include: 

  • 37 – Partnerships are the most by any one sportsbook (Caesars and DraftKings are tied) 
  • 24 – Individual DraftKings’ deals with pro sports teams (most of any sportsbook)
  • 22 – League with most individual teams partnered with a sportsbook (NBA), followed by the NFL (18), NHL (16) and MLB (11)
  • 2 – Sportsbooks have entered partnerships with major colleges and universities (Caesars and PointsBet)
  • 1 – Sportsbook has at least one team partnership in the MLB, MLS, NBA, NFL, NHL and WNBA (FanDuel) 

“The sports betting landscape is constantly evolving, and we are proud to unveil this all-encompassing resource that provides the most up-to-date partnership and sponsorship information in one convenient location,” said Brett Smiley, Co-Founder and Editor-In-Chief at SportsHandle.com. “Although there are currently more than 250 sports betting sponsorships, new partnerships and categories are being established on a weekly, if not daily, basis. We look forward to maintaining the most robust database for this information on the internet and we are extremely proud of the Sports Handle editorial and research team for making this valuable resource a reality.”

Jeffrey Pollack Named First Executive-in-Residence at Rutgers University Global Sports Business Master’s Program

Jeffrey Pollack, a sports business executive with more than 25 years of leadership experience driving catalytic change, growth, and innovation, has been appointed the first Executive-in-Residence in the Global Sports Business master’s program at Rutgers University.

Pollack will serve as a guest instructor and coach and guide students as they begin to navigate their career paths in the sports industry.

“We are thrilled to have Jeffrey as part of our GSB family,” said the program’s executive director Mike Finkelstein. “His career in sports has been extraordinary and we know Jeffrey will provide our students with a unique, seasoned perspective as they begin their professional journey.”

“It is an honor to support the Rutgers Global Sports Business program,” said Pollack. “I look forward to working closely with the students, Mike Finkelstein, Art Burke, and the rest of the faculty. The Rutgers approach to sports business education is progressive and entrepreneurial, and I appreciate the opportunity to share my stories and experiences.”

Jeffrey most recently served as President and CEO of the XFL. He joined the XFL in 2019 as President and COO to lead all strategic planning and business operations, reporting directly to Chairman and Founder Vince McMahon. Under Pollack’s leadership, the XFL launched in 2020 to critical acclaim and proved that spring football in the United States can work.

Among other projects, Jeffrey is currently advising Basketball Hall of Famer Tracy McGrady on his launch of the Ones Basketball League (OBL), a new global one-on-one-basketball tournament that has just tipped off its first season.

Lauded for helping businesses and brands rethink, recalibrate, and evolve, Pollack — immediately prior to his leadership role at the XFL — was Special Advisor and Chief Marketing and Strategy Officer for the NFL Los Angeles Chargers. He has also served as Executive Chairman of the Professional Bull Riders, President and Commissioner of the World Series of Poker, Managing Director of Broadcasting and New Media for NASCAR, and Strategic Communications Consultant and Vice President of Marketing and Corporate Communications at the NBA.

Pollack is the founder of The Sports Business Daily, the original trade publication for the sports industry. Through his vision and direction as President and Publisher, “The Daily,” launched in 1994, immediately became the industry standard and must-read for sports executives, and gave rise to a proliferation of sports business news and information services around the world.

Trained as a leadership and organizational performance coach at the Rutgers University LCOP Program, Pollack also serves confidentially and selectively as a coach to other executives in the sports, entertainment, and media industries.

Pollack has a bachelor’s degree from the Medill School of Journalism at Northwestern University, a master’s degree from The Graduate School of Political Management, and a master’s degree in sports management from the University of Massachusetts at Amherst. He also completed Harvard Business School’s Advanced Management Program.

The Global Sports Business Master’s Degree Program at Rutgers, recently ranked No. 18 in the country and 32nd in the world among sports management graduate programs, is designed to train leaders for careers in all sectors of the sports industry. It is a broad-based, inherently global, industry-specific program of study that reflects Rutgers’ traditional strengths in finance, marketing, management, and law, as well as its location in the New York/Philadelphia/Washington northeast corridor, the center of the sports industry.

Columbia University’s Sports Management Graduate Program Joins Forces with Team USA and LA28

Columbia University’s Sports Management Graduate Program today announced a new joint program with Team USA and LA28 to develop, plan and help execute a variety of special initiatives in the run up to the 2028 Olympic and Paralympic Games in Los Angeles. The new collaboration, to include two internships per year for Columbia students, will begin in the spring of 2022 and last throughout the next six years, making it the most comprehensive engagement for the program in its 14-year history.

“We are elated to expand even deeper into the U.S. Olympic and Paralympic Movement with this comprehensive, new arrangement with the upcoming LA28 Games and Team USA,” said Scott Rosner, Academic Director of the Sports Management Program and Professor of Professional Practice at Columbia University. “This long-term program will give our students, faculty and staff the ability to learn and engage directly with LA28’s leadership team on a host of projects as the 2028 Games come into shape, which is a rare, sustained opportunity to take part in such a historic event taking place in the United States.”

“Kudos to Scott and his team for devising such a high-quality program for Columbia students and faculty. We look forward to advancing it in substantive and impactful ways in the coming years,” added Maureen Harper, Senior Vice President of Human Resources at LA28. “We aim to provide world-class, real life learning opportunities for students as they prepare to join the sports industry and are delighted to work with Columbia to bring this to life.”

This partnership is the latest in a series of ongoing global projects that the Columbia Sports Management Program has created with some of the world’s leading sports organizations. Others include programs with FC Bayern Munich, the NFL, A-B InBev, La Liga North America, Real Madrid and NYCFC, as well as additional short-term projects that are part of the curriculum in various programs each semester.

Recognized as one of the top five global programs, Columbia University’s master’s degree program in Sports Management, available part-time and full-time, trains professionals in all sectors of the sports industry by teaching specific management skills in the areas of finance, business intelligence, analytics, social justice, digital media, entrepreneurship, leadership, law, marketing, sales, communications and facility management. This combination of broad-based and specific skill training is a hallmark of the program and is evident in both the content and sequencing of courses. www.sps.columbia.edu/sports

PHF Names Reagan Carey As Commissioner

The Premier Hockey Federation (PHF) today announced that Reagan Carey has been appointed the league’s next commissioner, bringing over twenty years of leadership in the sports industry to the role including unparalleled experience in women’s hockey. Carey previously served as USA Hockey’s Director of Women’s Ice Hockey and General Manager of the U.S. National Women’s Team, highlighted by a gold medal victory at the 2018 Olympic Winter Games. Beginning full time on May 10, she will help deliver the PHF’s vision to provide leading opportunities in professional women’s hockey and growing the sport for its athletes, partners, and fans.

“Throughout my career, I have been fortunate and honored to have played a part in growing and improving the landscape of women’s hockey at all levels,” said Carey. “I continue to be energized and committed to moving the needle in the right direction and will be dedicated to the work required to build trust and elevate the PHF into a beacon for professional women’s hockey. I’m excited for the opportunity to continue making history with a relentless pursuit of success on all fronts. Through our work we will aim to honor past pioneers of our sport, and inspire young girls to see a vibrant future in the game by ensuring that athletes who want to train and compete at the highest professional levels will always have a home at the PHF.”

A search committee chaired by Tobin Kelly of the PHF Board of Governors was formed to identify and evaluate candidates for the role. Board members Johanna Boynton and Andy Scurto were part of the committee that also included Lisa Haley (Senior Vice President of Hockey Operations, PHF), Digit Murphy (President, Metropolitan Riveters), and Susie Piotrkowski (Head of Women’s Team Sports, Octagon).

“The search committee had the opportunity to speak with many exceptional candidates who were considered for the role of PHF Commissioner over the course of this process,” said Kelly. “What stands out about Reagan Carey is not only her incredible depth of experience in the world of women’s hockey but the collaborative approach she brings to the position. In all of our many conversations, Reagan’s commitment to communication and her values that advocate for what is right and put players first, make her the perfect leader for the next phase of growth in the PHF. We are all excited about welcoming Reagan as she takes the lead in moving the PHF forward.”

Carey’s career reflects a common thread of leading teams to new heights by creating meaningful cultures and crafting a clear vision for winning. A decade of work with the NBA’s Atlanta Hawks and NHL’s Atlanta Thrashers with a focus on sports development, performance, and marketing led to her opportunity with USA Hockey where she served from 2010-18. Her leadership helped produce a record number of World Championship victories for the women’s program and achieved an unprecedented stretch of four straight undefeated seasons in IIHF competition across the U18 Women’s National Team and U.S. Women’s National Team. Her gold medal resume includes U18 titles in 2011, 2015, 2016, 2017, World Championship wins in 2011, 2013, 2015, 2016, 2017, 2018, and the 2018 Winter Olympics.

“When aligning with the PHF, hiring the right fit for the long-term growth of the league was imperative,” said Piotrkowski. “Having met with several incredible candidates alongside the search committee, Reagan Carey differentiated herself not only as a result of her hockey experience but through her deep understanding of the women’s sports landscape. Her approach to relationship building, attention to detail and human first leadership will ensure the best interest of the women in this league today and moving forward.”

Most recently Carey has been applying her skills and experience to various consulting roles and speaking events in both the sport and corporate world with a focus on leadership, performance, alignment and culture. Additionally, she has been a member of the Maine Girls & Women in Sports Committee helping generate content, programming, and opportunities for girls and women in sport. Carey was a two-sport athlete, captaining both the ice hockey and volleyball teams during her time at Colby College where she graduated with a sociology degree in 2001. She is a proud 2010 recipient of the school’s Carl Nelson Sports Achievement Award, and in 2018 was inducted into the Maine Sports Hall of Fame.

“Having been a part of both the U18 program and U.S. Women’s National Team during Reagan’s tenure with USA Hockey, I’ve seen her passion and dedication in action and always appreciated how much she cared about the athletes,” said Shiann Darkangelo, captain of the Toronto Six. “I am very excited for the knowledge and expertise she will bring to the PHF in this important leadership role to help continue the growth of our game.”

Carey becomes the third commissioner in PHF history, succeeding Tyler Tumminia who served in the role on an interim basis during the league’s sixth season and permanently throughout season seven. The PHF has made great strides over the past 18 months by establishing a joint venture ownership model, generating landmark broadcast and corporate partnerships, drawing record digital viewership, and redefining its brand based on the singular skills of its athletes. In January the PHF’s Board of Governors announced a commitment to invest more than $25 million over the next three years to directly enhance the player experience by providing competitive compensation and benefits that will continue to distinguish the PHF as a leader among professional sports leagues.

Team roster building for the PHF’s eighth season is underway with unrestricted free agency officially commencing on May 1. The salary cap for 2022-23 will be a record $750,000 per team with a floor of $562,500. The 2022 PHF season concluded March 28 with the Boston Pride crowned Isobel Cup champions for the third time in Tampa Bay, Florida in a thrilling 4-2 victory over the Connecticut Whale seen live across North America on ESPN2 and TSN2.

New Las Vegas Lacrosse Team Named ‘Desert Dogs’

The National Lacrosse League’s (“NLL”) 15th expansion team, located in Las Vegas, announced that the team will be known as the “Las Vegas Desert Dogs.” The Desert Dogs will begin their first season in December 2022, and the team will play home games at Michelob ULTRA Arena located inside Mandalay Bay Resort and Casino.

The team’s ownership group includes Wayne Gretzky, Dustin Johnson, Steve Nash and Joe Tsai – and oversaw a comprehensive naming process dating back to the franchise’s official introduction in June 2021. The team considered over 2,000 fan submissions and conducted surveys throughout Las Vegas to identify Desert Dogs as the name and brand that would best represent the local community.

“We could not be more excited to officially introduce the Desert Dogs to Las Vegas,” said Mark Fine, CEO of the Las Vegas Desert Dogs. “We are so appreciative of this community’s support and patience as we prepared our name announcement. The ‘Desert Dog’ represents all that Las Vegas Lacrosse embodies – scrappy and cunning, friendly but fierce, and powerful alone but unstoppable as a pack. We aspire to create an environment here for lacrosse to thrive, and everyone involved in the Desert Dogs organization – whether it’s our owners, players, front office, business staff or supporters – will play an integral part in making that mission a reality.”

The team will begin assembling players in July when the NLL holds its 2022 expansion draft. The franchise will add additional players in August during the league’s entry draft before holding its first training camp in November.

Fans interested in learning more about season tickets can visit LasVegasDesertDogs.com or by calling 702-818-DOGS.

Shawn Williams, one of the most accomplished players in NLL history, has been selected to lead the Las Vegas Desert Dogs as the franchise’s first General Manager and Head Coach.

Williams brings a wealth of experience to Las Vegas, having played 17 seasons in the NLL from 1998-2014 before being inducted into the NLL Hall of Fame as a first ballot honoree in 2021. The Scarborough, Ontario native ranks eighth all-time in NLL points scored, seventh in assists, and ninth in games played. Williams made the transition to coaching in 2015 as a Scout for the Buffalo Bandits before becoming an Assistant Coach / Offensive Coordinator with the Colorado Mammoth from 2018-20.

“I want to thank our owners for entrusting me to lead this franchise and introduce the game of box lacrosse to the great fans of Las Vegas,” said Williams, “and I want to build a team and culture of excellence that this city will be proud of. Desert Dogs lacrosse will be gritty, hard-working, and community-first. We will bring the best players in the world to Las Vegas to become engaged members of this community who are committed to growing the game. My wife, Tamara, and I can’t wait to move our family here and experience all that Las Vegas has to offer.”

In the coming months, Williams will lead the launch of a local and regional camps and clinics program to support the growth of youth lacrosse in Las Vegas, Southern Nevada, and the Pacific Southwest.

New York Mobile Handle Could Reach $400 Million For First NCAA Tournament

ew York already has hit the heights since launching mobile sports wagering in mid-January. Now the Empire State will make its first descent into madness.
March Madness, that is.

When the New York State Gaming Commission releases its full February figures, the state’s two monthly handles of 2022 will rank first (January) and second (February) in the all-time national post-PASPA era that began in 2018. Not everyone anticipated such a fast start, with many expecting New York to need time to mature before reaching the top of the list and becoming, in the words of Frank Sinatra, “A-number one.”

The Super Bowl, which is the largest single sports betting event in the U.S., has come and gone, and conventional wisdom suggests New York generated the highest handle of any state — but nobody knows for sure, since the NYSGC did not provide official handle and revenue figures from the game. March brings the NCAA Tournament, joining the Super Bowl in the top two of annual betting events and unmatched in terms of drama coming from all angles at a frenetic pace over the course of three-plus weeks.
The largest unofficial betting event in the form of office pools now takes center stage in legal fashion in New York. Eight mobile operators, entrenched to varying degrees, will offer Final Four futures wagers and more, plus various betting lines on up to 66 of the tournament’s 67 games.

After bettors showed a monstrous appetite for the Super Bowl, wagering will again be robust throughout the final two weekends of March and the first one in April. After examining weekly mobile handle figures in New York since launch, basketball-specific wagering across multiple states from 2019 through 2021, and other assorted factors as points of comparison, NY Online Gambling projects mobile betting handle in the Empire State on the NCAA Division I Men’s Basketball Tournament will be between $375 million and $400 million.

That’s wagers to be placed at legal online sportsbooks in New York after the NCAA announced the seeds and brackets on Sunday. Using the industry standard win rate of 7%, mobile operator revenue from that handle would range from $26.3 million to $28 million. With New York’s 51% tax rate on mobile revenue, the state would receive between $13.4 million and $14.3 million.

The NCAA Tournament vs. The Super Bowl
Projecting the Empire State’s NCAA Tournament handle can be challenging. New York has generated weekly handle that would rank in the top 10 nationally for monthly handle every full week since launch. The nearly $360 million in handle for the week ending March 6 was the fourth week in five that New York has posted handle between $350 million and $360 million.

The outlier in that stretch was Super Bowl week, in which handle totaled $472.1 million. The NYSGC does not break out handle by sport or divulge any specific wagering information about the game, but the Super Bowl handle may have been at least $200 million. That is a reasonable, conservative estimate, given Nevada set an all-time high with nearly $180 million wagered on the game and New Jersey went from $117.4 million in 2021 to $143.7 million this year despite all those Manhattanites no longer needing to cross the Hudson River to place legal bets.

Is the Super Bowl relevant for March Madness comparisons? Yes and no. One can view the NCAA Tournament as a singular event, but it also consists of 67 single-game events. A more like-for-like comparison could be the NCAA Tournament and the NFL playoffs, in which 13 games are played.

The NYSGC launched on the weekend of Week 18 of the NFL regular season, producing an initial handle report of $171.3 million that covered only those two days. The six wild card round games the next week contributed to handle skyrocketing to $431.8 million in the first full week of wagering. The four divisional round games sparked another bump to $572.6 million.  Notably, the Buffalo Bills played in both rounds.

Weekly handle ebbed the week of the two conference title games, falling to $449 million without the Bills, but that was still 28.3% higher than the recent low-end baseline of $350 million per week.

Assumptions of a similar percentage spike for March Madness could prove faulty for a few reasons, most notably advertising. The NFL has inherent advantages over the NCAA, with nearly all of its postseason games airing on network television. The league is also a marketing leviathan capable of making any superstar a national hero, recognized from the city where he plays to the casual fan hundreds of miles away who simply enjoys football.

This past NFL season, sportsbooks spent gobs of money to advertise their product, with the ability to promote themselves as “official league partners” or “approved sportsbook operators.” Of the eight mobile operators in New York, three (Caesars, DraftKings, and FanDuel) are official league partners and three others (BetMGM, PointsBet, and WynnBET) are approved sportsbook operators.

That advertising spend will not take place during the college basketball games broadcast on CBS and other stations. For starters, the NCAA does not have partnerships with gaming operators, and very few schools do.

cover image: credit Flickr/Steve Cheng, Bruin Report

Entain Foundation U.S. Launches 2nd Edition Of Responsible Gambling App

Entain Foundation U.S., the non-profit dedicated to responsible gambling and funded by Entain, the global sports betting, gaming, and interactive entertainment group, announces the second edition launch of Gamble Responsibly America.

This first-of-its-kind mobile app provides practical tools, assistance and advice to anyone facing potential issues with problem gambling. It has been comprehensively updated with new and improved features in English, Spanish, Cantonese and Mandarin Chinese. Available in the App Store and Google Play Store, the free app is unbranded and brings no commercial benefit to Entain or BetMGM, the U.S. business it jointly owns with MGM Resorts International.

Gamble Responsibly America’s improvements center around two areas: greater educational information about problem gambling, and more tools for users to access help and support. The app’s educational categories include discussions about disordered gambling, behavioral markers of concern, establishing limits, frequently asked questions, and informative videos about responsible gambling.

The app also provides self-assessment tools, including a daily gambling diary, and shows how users can access help, including a live chat feature and links to an extensive array of support services and organizations.

One such organization is Kindbridge, accessible through app. As the world’s first teletherapy company which supports gamblers and gamers struggling with their mental health, Kindbridge provides access to online professional mental health counselors and specialized support services. Kindbridge and the Entain Foundation U.S. also partnered with Game Quitters to launch the Mind Your Game campaign last year – a series of educational videos to reduce gaming and gambling-related harm in esports.

The app also links to My Wager Score, a platform designed to protect sports bettors’ financial health and minimize the risk of harmful play using real-time affordability data.

“The first version of Gamble Responsibly America was well-received and widely welcomed,” recalls Martin Lycka, Entain Senior Vice President for American Regulatory Affairs and Responsible Gambling, and Trustee of the Entain Foundation U.S. “We’ve since been working hard on enhancements to provide an even more comprehensive tool for maintaining responsible gambling, as well as for preventing and mitigating problems, should they occur.”

Lycka acknowledged partner organizations who contribute their expertise and availability to the Gamble Responsibly America app, including Kindbridge, the National Council on Problem Gambling, Nicasa Behavioral Health Services, My Wager Score, and others.

“This second edition of Gamble Responsibly America underscores the helpful resources of the first edition, with more tools, more educational information, additional languages and more resources that are available anytime and anywhere,” Lycka added. “Our goal with the app is simple – to educate users on safe gambling habits, and provide the necessary tools and resources to allow users to access help and support instantly.”

Draft Show Boosts SGPN Commitment To USFL Gambling Content

Sports Gambling Podcast Network (SGPN) has successfully seized the narrative as the top wagering authority on the United States Football League (USFL) with a major commitment of resources to the newly-minted pro football league, which launched its upcoming season last week with the 2022 draft.

SGPN produced a two-part, 10-hour, live USFL Draft Show and delivered interviews with five soon-to-be star players as the league’s eight teams began to stockpile talent.  That in-depth coverage, unmatched by any other platform on the media landscape, generated over 10,000 views last week alone, demonstrating a level of consumer interest that SGPN is serving with its free podcasts and website postings and app (www.sportsgamblingpodcast.com).

NBC Sports’ prominent pro football news/information platform  Pro Football Talk linked to Sports Gambling Podcast Network’s report in a post-Super Bowl offering and other mainstream outlets referenced ahead-of-the-curve SGPN content in late February. 

Led by co-founders and Sports Gambling Podcast hosts Sean Green and Ryan Kramer, SGPN experts immersed themselves in the new spring football league’s resources and established relationships with league executives in January.  The two-day live draft show followed and SGPN landed exclusive first interviews with USFL players Peyton Ramzy (WR, Tuskeegee University), Ben Holmes (QB, Tarleton State), Adewale Adeoye (DL, Utah State), Josh Taylor (OL Mississippi Valley State) and Michael Rodriguez (OL, Louisiana Tech).  The SGPN USFL homepage is here.

“It’s pretty much indisputable that we’ve got a greater depth of knowledge on the USFL than any media platform out there and our competitors will never catch up,” stated Green, who assigned multiple contributors to the unprecedented initiative.  “Our football guys are rabid, they know what our audiences want and we’re getting the answers on quarterback and skill position talent, coaching and what teams will be tops in the trenches so we can make winning, educated picks.”

Before the end of February, SGPN posted more than 20 separate podcasts and 15-plus articles laying out the top talent competing for jobs in the league.  SGPN experts produced detailed rundowns of prospective players at each position. Analysts are breaking out each position group with special notice for former NFL players and college stars whose names are familiar to gridiron fans.

Accurate advance predictions on which players would be selected early in the USFL Draft in late February reflected SGPN’s inside sources and scope of research and the result has been return visits from information-hungry football fans looking forward to the USFL’s April 16 season openers.  League competition will be airing on multiple major networks.

“We experienced tremendous growth during the NFL Playoffs window and our college basketball content with Colby Dant is more popular than ever,” added Kramer.  “For USFL, we’re doing Fantasy, team-by-team breakdowns and more.  The sportsbooks are going to list these USFL games and our picks and analysis will reflect a level of sophistication exclusive to SGPN.”

SGPN’s eye-opening growth was highlighted this week in an article in the Los Angeles Business Journal, which explored the entrepreneurial platform’s success as an independent entity in the midst of the sports wagering legalization environment of recent years.

SGPN experts will also assert their knowledge as part of SGPN’s new alliance with Colorcast, the innovative Social Sportstalk App that allows commentators to provide audio analysis to audiences in and around games being simultaneously viewed on television. Colorcast also provides users with stats, scores, betting odds, and other real-time information about the game. The platform and is fully interactive and is expected to provide a user experience that will attract additional followers to SGPN’s no-cost platforms.

cover image:

Sean Green (left) and Ryan Kramer at the SGPN studios in Los Angeles. (SGPN photo).

Buffalo Sabres Name FanDuel Group An Official Sports Betting Partner

Today, the Buffalo Sabres and FanDuel Group announced a multi-year partnership, designating FanDuel as an official sports betting partner of the Buffalo Sabres and giving FanDuel the exclusive rights to include branding, sports betting odds, and promotions during Sabres broadcasts.

As part of the partnership, FanDuel will receive end-to-end broadcast integration exclusivity in all phases of Sabres broadcasts, including pregame, in-game, intermissions, and postgame. Sabres broadcasts will include FanDuel in sports betting segments during the pregame show and after the first and second-period intermissions. At the same time, real-time betting odds from the FanDuel Sportsbook will be integrated throughout the broadcast.

FanDuel will also have the right to use official Sabres marks and logos in marketing and in-arena signage for all Sabres home games as part of the partnership.

“On the heels of bringing America’s #1 Sportsbook to the great state of New York, we’re excited to partner with the Sabres to infuse sports betting content into the hockey viewing experience,” said Mike Raffensperger, CMO of FanDuel Group. “This is just the beginning for New York sports fans, and partnering with a fellow leader in the sports and entertainment industry lets us collaborate to take things to the next level.”

“We’re proud to expand our relationship with FanDuel and extend its engaging content to Sabres fans,” said Dan Misko, Pegula Sports & Entertainment Sr., Vice President of Business Development. “FanDuel has built a strong reputation as a premier sports betting destination for sports fans, and we’re very excited for all that this partnership will offer our valued fans throughout the state of New York. We look forward to working with FanDuel for many years to come.”

To celebrate the partnership, FanDuel is running a unique promotion, “Sabres Correct Score Bonus,” for the Buffalo Sabres games on February 23 and February 25 this week. To participate in the promotion, FanDuel Sportsbook customers can place a pre-live, straight “correct score” wager of $25 or more and get a $5 bonus in FanDuel Sportsbook site credit for each goal the winning team scores in the game (up to a max bonus of $25 per game) regardless of if your bet wins or loses.

Sabres fans and New Yorkers new to FanDuel can also sign-up for FanDuel Sportsbook and get their first bet risk-free up to $1,000. FanDuel will refund in site credit the amount of a new customer’s first wager, up to $1,000.

cover image: credit Doug Kerr

SportsHandle.com: N.Y. Handles A Quarter Of All U.S. Super Bowl Action

After New York set numerous national records in its first month of mobile sports betting, the Empire State faced lofty expectations for last weekend’s Super Bowl, the marquee event on the annual U.S. sports calendar.

In the wake of Super Bowl LVI, the first Super Bowl ever for New York mobile sportsbooks, there are indications that the state may have shattered those expectations. Vancouver-based geolocation security firm GeoComply identified 80.1 million Super Bowl-related transactions among U.S. sportsbook clients, well over double the amount from last year’s Super Bowl. In total, New York activity represented about one-quarter of the company’s U.S. sports betting traffic, ranking first in the market, GeoComply Managing Director of Gaming Lindsay Slader told Sports Handle.

At the same time, about 5.6 million accounts accessed legal online sportsbooks on Super Bowl weekend, a 95% increase from the previous year, according to GeoComply. New York also ranked first in that category, representing around 20% of nationwide accounts identified by GeoComply.

The figures likely would have been higher had the Buffalo Bills ended a two-decade-plus Super Bowl drought. The Bills, one of the top favorites to reach the Super Bowl, suffered a crushing overtime defeat to the Chiefs in the AFC divisional round, a game in which they took the lead with 13 seconds left in regulation. On Monday, New York Gov. Kathy Hochul disclosed that New York handled nearly $2 billion in online sports wagers over the market’s first 30 days of operations.

Will New York top $200M in Super Bowl handle?

When the New York State Gaming Commission (NYSGC) issued conditional licenses to nine mobile sportsbooks last November, New York state Sen. Joseph Addabbo Jr. pressed the commission to roll out online sports wagering before the Super Bowl. Addabbo, chairman of the Senate Racing, Gaming, and Wagering Committee, lauded the NYSGC for the expedited rollout in launching online sports wagering before the start of the playoffs.

“I always knew New York had this kind of potential, being one of the sports meccas and capitals of the world,” Addabbo told the Gamble On podcast on Wednesday. “But I’m quite surprised sometimes at some of these numbers.”

At present, seven of the nine licensed mobile sportsbooks are live in New York, led by industry heavyweights FanDuel, Caesars Sportsbook, BetMGM, and DraftKings. BetMGM CEO Adam Greenblatt told the Financial Times on Monday that BetMGM took more digital bets in New York than in any other state in which it operates.

Ahead of the Super Bowl, the American Gaming Association predicted that a record 31 million Americans were expected to bet on the event, resulting in a handle of about $7.6 billion. It is important to note that the estimates also included projected betting on the unregulated black market, consisting of offshore sportsbooks and wagers placed with illegal U.S. bookmakers.

The NYSGC indicated on Monday that it will not report a separate breakout for Super Bowl wagering activity. The commission, rather, will include Super Bowl-related betting activity in Friday’s weekly mobile sports betting report.

Nevertheless, there appears to be a strong likelihood that New York reached $200 million in Super Bowl handle, even by conservative estimates. On Tuesday, neighboring New Jersey reported a Super Bowl handle of $143.7 million, second only to Nevada’s $179.8 million on the event. New York’s population is more than double that of New Jersey.

Turning back to GeoComply’s data, there are further indications that New York may eclipse the $200 million threshold. If New Yorkers averaged $12.50 per bet on 20 million wagers placed, the handle would approach an astounding $250 million. According to GeoComply’s figures, about 20.02 million transactions were identified in New York.

The average wager at DraftKings’ Illinois sportsbook in December came in at $47.80 (on a sample size of six million wagers). The Illinois metrics are gleaned from a mix of pro and college football on the month. Over the first 30 days of online sports wagering in New York, the sportsbooks handled more than $600 million on football, the NYSGC disclosed. The handle includes last month’s College Football Playoff national championship, contested on the third day of mobile sportsbook operations in the Empire State.

Next up: March Madness

Following the Super Bowl, the sports betting industry enters a relatively quiet period before the start of the NCAA Division I Men’s Basketball Tournament on March 15. The KeyBank Center in Buffalo will serve as one of eight regional sites for the first and second rounds of the tournament, more commonly known as March Madness.

By then, it’s possible one of the two remaining holdouts, Bally Bet and Resorts World, will have made its New York debut.

Addabbo, who pushed for an open market with more than a dozen mobile skins in New York, is impressed with the early returns considering that the state only has seven online sportsbooks.

“I’m amazed at those numbers, given the circumstances,” Addabbo added.


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FanDuel and Boardroom Ink Exclusive Content Partnership

Today, FanDuel and Boardroom, Kevin Durant and Rich Kleiman’s leading sports business media network, announced an exclusive, content-focused partnership across web, video, audio, editorial, and social media. The deal designates FanDuel the exclusive sports betting, fantasy, horse racing, gaming, casino, and poker partner of Boardroom. FanDuel Sportsbook will also become the exclusive odds provider of Boardroom.

As part of the deal, Boardroom and FanDuel will collaborate on a co-created show later this year featured on FanDuel and Boardroom channels, and FanDuel will sponsor other select content on the platform. Boardroom will dedicate a weekly section of the “Boardroom Breakers” newsletter to FanDuel’s latest odds, data, content, and promotions. Boardroom’s editorial team will also contribute monthly articles to FanDuel’s content site, The Duel (fanduel.com/theduel).

In addition, Boardroom and FanDuel will collaborate on social media giveaways and other initiatives around tentpole sporting events, as well as new offerings such as odds boosts and fantasy contests.

“Content creation has always been a focal point for us as we bring our other premier real money gaming products to customers across the U.S.,” said Mike Raffensperger, Chief Marketing Officer, FanDuel Group. “We’re excited to collaborate with the talented team over at Boardroom to bring our customers unique content, events, and more.”

“The business of sports betting will continue to be a major force in the future of sports and being able to partner with FanDuel as the premier brand in the space is really exciting for Boardroom as we continue to build our business. We’re looking forward to making some incredible content and extending this partnership well into the future,” said Rich Kleiman, Boardroom and Thirty Five Ventures Co-CEO.         

For more information about Boardroom, head to https://boardroom.tv/.

Panther City Lacrosse Club Announces Landmark Sports Gaming Partnership with PlayUp

The Panther City Lacrosse Club announced today a ground-breaking agreement with PlayUp, a next generation entertainment and technology group.

The agreement sees PlayUp become Panther City’s first sports gaming partner. The relationship also designates PlayUp as a founding partner, fantasy sports partner, and e-sports partner, in a deal that is believed the be the largest team sponsorship arrangement in NLL history.

The agreement also includes a market access element. Should sports betting become legalized in Texas in the future, the partnership could potentially lead to market access for PlayUp in what would be one of the most lucrative markets throughout the U.S. The market access would be subject to Panther City Lacrosse Club receiving a sports betting license and pending requisite regulatory approvals.

“We are thrilled to welcome PlayUp as a partner of Panther City Lacrosse Club,” Panther City Lacrosse Club President, CEO & Managing Partner Greg Bibb said. “We look forward to introducing our fans to the PlayUp brand and we are proud to wear the PlayUp name on our game jersey.” 

The partnership represents PlayUp’s first Texas based sponsorship and will include the following promotional elements to increase brand awareness to Texan sports fans:  

  • Prominent logo placement on the Panther City jersey 
  • Branding opportunities on the media banner backdrop, team website and commercial opportunities during locally broadcasted games 
  • VIP hospitality to further enhance PlayUp’s unparalleled customer service offering 
  • In stadium branding including a main entrance brand station, on-field logos and board signage at regular season and post season home games 

PlayUp USA Chairman Dennis Drazin said the partnership would play a critical role in growing PlayUp’s brand given the large population and love of sport within Texas. 
 
“Texas is an evolving state in terms of sports betting and should legalisation occur, we want to ensure we are positioned to maximize that opportunity. We are excited by this partnership with Panther City as it gives PlayUp a great opportunity to grow our brand and connect directly with fans throughout the state,” said Drazin.