Category Archives: Major Sports

Data Driven Sports/ShotTracker Announces Automated Content Products To Drive Engagement And Revenue

Data Driven Sports (DDSports), the parent company of ShotTracker,  today unveiled an exciting suite of new products to support digital publishers and broadcasters in engaging and monetizing college basketball fans this upcoming season. Leveraging the ShotTracker’s unique, real-time player and ball tracking data, combined with automated content and analytics platforms, DDSports now offers three innovative products designed to efficiently increase sponsorable content for its clients:

  • Automated Visualizations – customizable graphics with sponsor integrations designed for easy publishing to broadcast/OTT, digital, social and in-venue signage.
  • Insights Engine – AI-powered trends and streaks to drive game storylines and data-driven sales campaigns.
  • 3D Gamecast – animated ball and player graphics powered by real-time X-Y-Z location data, designed to allow out-of-market fans to watch their team live, and for all fans to relive exciting game moments. 

The three new products will be available for all men’s and women’s games across top NCAA Division 1 conferences where ShotTracker is installed, and will include unique, data-driven brand activation capabilities. “Our goal is to provide turnkey solutions to leading sports broadcasters and digital publishers to make the integration of ShotTracker data as streamlined and seamless as feasible,” said Davyeon Ross, DDSports/ShotTracker Co-Founder and President. “We commit to innovating and creating digital products that drive new revenue while also streamlining the content production process.”

Automated Visualizations

Leveraging the robust ShotTracker Data API, and through its partnership with IMPACT, a leading automated visualization platform, ShotTracker data will come to life in dynamic graphics designed for use across broadcast/OTT, digital, social and in-venue signage. Graphics that once took hours to produce will now be automatically generated. Broadcast customers will have access to a user portal that will allow for design, data points and sponsor customizations. Product benefits include more content, lower production costs and greater advertising revenue.

Insights Engine

Realizing the increasing need to grab fans’ attention and keep them engaged, ShotTracker has partnered with Inside Edge, a leader in sports analytics, to develop a cutting-edge platform to produce instant insights from ShotTracker’s robust data set. Broadcasters and digital publishers will now have real-time access to unique streaks and trends that once took hours to manually derive. This innovative platform will not only drive engaging storylines for announcers and writers, but will also support high-value sponsor activations.

3D Gamecast

Since many fans do not have access to live game broadcasts, and because game highlight rights are often complex and limited, ShotTracker has developed a real-time visual representation of every second of game action for all ShotTracker-enabled men’s and women’s games across top NCAA Division I conferences. Fans will have the option to watch an entire game or to select key game moments. With ShotTracker’s X-Y-Z data stream, game action comes to life in a more engaging visual representation than the traditional 2D products in the marketplace. Developers can use ShotTracker’s Gamecast SDK to customize design as well as advertiser integrations.

FanDuel Unveils Renderings for New Footprint Center Sportsbook in Arizona

FanDuel, the premier online gaming company in the United States, today unveiled the renderings for its new, luxury sportsbook in the Footprint Center, home to the Phoenix Suns, Phoenix Mercury and Arizona Rattlers, in Phoenix, AZ.

Earlier this year, FanDuel was named as the Suns’ Official Sportsbook and Daily Fantasy Sports Partner, and the FanDuel Sportsbook at Footprint Center will be one of the first sportsbooks in an NBA arena in the entire country.

Stretching over 7,400 square feet, including an outdoor terrace, the FanDuel Sportsbook at Footprint Center will be fans’ one-stop-shop to enjoy Suns games and other sporting events around the world while placing wagers on the action. The sportsbook will feature five betting windows, and one VIP window, 40 HD televisions, a 35-foot video wall, an MVP Room and 26 self-service betting kiosks. The FanDuel Sportsbook will be open daily for patrons to place wagers on a wide variety of events throughout the year.

SGPN’s Colby Dant Records 130 Podcasts Previewing Every FBS College Football Team

In an unprecedented commitment to college football bettors across America, Sports Gambling Podcast Network (SGPN) college gridiron expert Colby Dant is providing a pre-season forecast on every FBS football team, including recommendations on over/under regular season win total wagers for all.

The daunting initiative is underway with the podcast and transcription content available at www.sportsgamblingpodcast.com, home of the only independently owned and operated sports gambling media network that places a premium on entertainment value. The predictive podcasts are most readily available on the SGPN app, downloadable at Apple’s App Store, the Google Play Store, and from www.SportsGamblingPodcast.com

In concise but detailed 20-minute podcasts, Dant also provides a rationale for all predictions, requiring a time-consuming level of immersion, his fulltime job with SGPN since 2017.

Colby Dant

SGPN, consistently ranked among the top football podcasts in America by Chartable.com, will also track and report the results of Dant’s prognostications in a service to its audiences that is unusual in the burgeoning sports wagering advice/analysis industry. Dant is one of over 45 contributors covering sports and entertainment for SGPN platforms.

“I’m definitely going above and beyond with this project, but college football is the one sport for which it is actually necessary,” stated Dant, a veteran sports wagering expert who has handicapped every Football Bowl Subdivision (FBS) game (over 1,500) since 2017. “The sport generates an emotional attachment among its fans that is hyper-local, regional, sectional and national. The time is right for this deepest of dives into the entire FBS. Full schedules are back, fans are returning and interest is spiking with the season just weeks away. Our SGPN audiences and all college football fans want it and deserve it.”

Among Dant’s most assertive recommendations is Minnesota over 6.5 wins and North Carolina under 9.5 wins. The podcasts offer amusing takes on the traditions and history of the college programs with comparative references to rival teams and conferences in conjunction with the SGPN style of combining entertaining content with free, money-making predictions for sports bettors.

Other offerings on the Dant podcasts include suggestions that Texas A&M is overrated, and that Big 12 officials should consider thinking outside the box and grabbing Deion Sanders’ Jackson State team and Eddie George’s Tennessee State team, plus the transfer portal impact on both high-major and mid-major programs.

The podcast series, available under the “College Football Experience” name on the SGPN website and the SGPN App, is more than half complete with the remaining podcasts on track for posting over the next three weeks.

Ruth, McCovey, DiMaggio/Monroe Pieces Highlight HA Summer Auction

$20 million worth of sports history will be up for grabs when Dallas-based Heritage Auctions conducts its star-studded Summer Platinum Auction which is underway and continues through August 21-22. The event features a treasure-trove of sports memorabilia including a vintage Babe Ruth rookie trading card worth more than $1 million, the finest known baseball signed by Joe DiMaggio and Marilyn Monroe, Magic Johnson’s title-clinching jersey from his rookie season with the Lakers, another $1 million artifact, and the collection of San Francisco Giants beloved icon Willie McCovey.

Chris Ivy, founder and president of Heritage Sports, recently showcased the pieces at the 41st National Sports Collectibles Convention in Chicago.

For the first time, all of the trophies, rings and plaques accrued by Baseball Hall of Famer Willie McCovey will be made available to fans and collectors during the August auction. The Willie McCovey Collection – which features some 210 lots, among them some of the most coveted hardware in baseball history – is a centerpiece of the event. Among the artifacts of the first baseman known as “Stretch” are a 2012 San Francisco Giants World Series Championship ring and a his first-baseman’s glove that he used in games from 1975 through 1980. The expansive, extraordinary collection includes a myriad of personal effects from throughout the Baseball Hall of Famer’s career.

The 1916 M101-4 Sporting News Babe Ruth Rookie card, graded PSA EX-MT 6, which shot up to $370,000 within hours of opening. No surprise there: Just last weekend Heritage sold one of the highest-graded 1933 Goudey Ruths for a record-setting $540,000 in the auction house’s Summer Sports Card Catalog sale, more than five times than what a similar card realized just 10 months ago.

The Johnson jersey is one of the finest NBA jerseys ever to head to auction, and is photo-matched to that championship game, when Magic, en route to the first of his three Finals MVP awards, took center stage – playing every position that night, including center in the absence of an injured Kareem Abdul-Jabbar. Johnson wore the jersey again during the 1984 Finals loss to the Boston Celtics.

This is a monster piece. Twenty-four hours after bidding opened, it was already up to $330,000. With more than three weeks to go before the auction.
The bevy of museum-quality pieces on the block range from a 1920 Ruth game-used and signed bat (already up to $280,000 in early bidding) to the 1955 New York Yankees American League Championship Ring presented to Mickey Mantle to items owned and worn by Muhammad Ali never before displayed to the public.

The finest-known baseball signed by Marilyn Monroe and Joe DiMaggio, has already grabbed the attention of the international media.

GSE Worldwide Signs Boxing Superstar ‘Bud’ Crawford

GSE Worldwide announced that they have signed Terence “Bud” Crawford to represent the legendary boxing superstar with his marketing and brand.  Currently ranked #1 by ESPN, he is considered by many to be the world’s top active boxer pound-for-pound. He also becomes the first professional boxer to join the GSE family.

Crawford has held multiple World Championships in three weight classes, including the WBO welterweight title since 2018. He is also one of only five male boxers in history to hold all four major world titles in boxing (WBA, WBC, IBF, and WBO) simultaneously when he accomplished the feat at light welterweight. He has been named “Fighter of the Year” by the Boxing Writers Association of America in 2014, and by ESPN in 2014 and 2017.

“I’ve accomplished a lot inside the ring, with a lot more to come, but I wanted a partner who can help develop my corporate partnerships and elevate my marketing game outside the ring,” said Terence “Bud” Crawford. “GSE has a proven track record with their athletes, and I look forward to being the first boxer to join the GSE family.”

“We’re thrilled to welcome Bud to the GSE family,” added Russ Spielman of GSE Worldwide.  “What Bud has accomplished thus far in his career is nothing short of remarkable – he’s already a legend inside the ring, and we can’t wait to start helping raise his profile outside of it.”

“Everyone knows about me as the boxer but now is the time for me to tell the world about the other parts of my story” – Terence Crawford

GSE aims to help capture Bud as a strong community role model, family man, father, businessman and philanthropist. Terence is Co-Founder and Chief Executive Officer of Pixelbird (www.pxlbrd.com),which is a company helping athletes take ownership of their digital likeness.

La Vida Baseball Launches New All-Female and Latina Multimedia Show ‘Locker Room Talk’ Wednesday

TeamWorks Media, the parent company of La Vida Baseball, today announced the launch of its new weekly show highlighting the achievements of women and Latinas in sports, “Locker Room Talk.” Hosted by Julie Alexandria and Jennifer Mercedes, two Latinas with more than 20 years of sports industry reporting experience, “Locker Room Talk” is a show celebrating women in all aspects of the sports world by recognizing their contributions and the barriers they have overcome in their journeys. The show debuts Wednesday August 4 with new episodes rolling out weekly on YouTube and Facebook along with additional content across all La Vida Baseball social channels. The promo for the show can be seen here https://vimeo.com/572384643

“Women have always been at the forefront of challenging cultural norms. This show was created as a platform for the incredible community of trailblazers who continue to redefine our industry,” said Jesse Menendez, Managing Director of La Vida Baseball.  “Julie Alexandria and Jennifer Mercedes are leading important conversations with industry leaders. With Locker Room Talk, Julie and Jennifer have created a space where women can share their stories, experiences and of course their triumphs. Everyone needs to watch this show.”

“Locker Room Talk is my way of giving back and creating space for the next generation of women who are looking to enter the world of sports broadcasting and business,” said co-host Julie Alexandria.

Co-host Jennifer Mercedes added, “Forget about getting your foot in the door, with Locker Room Talk we’ve created our own door. Our goal is that it’s big enough to let in as many women as possible.”

Guests currently lined up for “Locker Room Talk” include NY Yankees hitting coach Rachel Balkovec, NFL Network’s MJ Acosta-Ruiz, Chief Business Officer at A-Rod Corp. Kelly Laferriere , MLB agent Lonnie Murray, diplomat and non-profit We Are All Human CEO Claudia Romo Edelman, MLB writer Shakeia Taylor, Turner Sports’ Lisa Byington (first woman to call NCAA men’s March Madness game), MLB Network’s Melanie Newman, ESPN’s Sarah Spain, Drone Racing League president Rachel Jacobson and Arizona Diamondbacks’ Mariana Patraca.

In addition to “Locker Room Talk,” LaVida Baseball has a wide range of social media streaming series, highlighted by “Being Guillén”, a hilarious weekly show and podcast, hosted by former World Series Champion manager, Ozzie Guillén and two of his sons, Ozzie Guillén Jr. and Oney Guillén; and “Polvora, Voz & Diamante”, a high energy Spanish language show hosted by a Mexican League MVP, the Cardinals Spanish language broadcaster and a Mexican rock star. Earlier this year La Vida Baseball launched “The Year of 21,” a multi-platform content initiative created to inform, engage and educate fans worldwide about the life, the impact and the legacy of Roberto Clemente.

NFLPA, RealResponse Extend Agreement On Reporting Platform

RealResponse (@RealResponseHQ), the leading safe and secure feedback, monitoring and anonymous reporting platform for athletic teams, organizations, and over 50,000 athletes, today announced an expansion of their agreement with the NFL Players Association. Last season, players used RealResponse to communicate COVID-19 health and safety questions and violations to the NFLPA; now, all players and clubs will have the ability to anonymously and securely report any and all issues with regard to player health and safety to the NFLPA in real time for everything from training camp issues, drug policy infractions, social injustice concerns, medical issues, COVID-19 policy violations, misconduct, hazing, harassment, and more as well as using the system to highlight successes and best practices which might go otherwise unnoticed. The NFLPA is the first professional organization to fully implement the RealResponse system, which was significantly enhanced and upgraded in 2020. The NFLPA joins USA Gymnastics and over 100 colleges and Universities as RealResponse partners.

“Health and safety remain the priority for all organizations, and our system will now give thousands of NFL players a safe and secure opportunity to voice concerns beyond only COVID-19 for any issues on and off the field,” said 31 year old David Chadwick, former Division I basketball player at Rice University and Valparaiso University and the founder of RealResponse. “We were proud to support the NFLPA last season amidst COVID-19, and today’s announcement is ample proof of last season’s success and that our system, working with the first movers who lead the NFLPA, will be a model not just for football, but for all athletic organizations as we expand, enhance, refine and customize our offering to meet the needs of athletes, organizations and colleges around the world.”

“The NFLPA is committed to providing players a confidential way to bring forward any issues or concerns that may require the Unions assistance, therefore we are excited to announce that we are expanding our use of RealResponse,” said Don Davis, Senior Director Player Affairs & Senior Advisor to the Executive Director at NFL Players Association. “The successful utilization of this platform in 2020, allowed players to bring forward any COVID-19 questions or violations. We believe this system will go a long way in addressing problems and letting all focus on the task at hand, which is being successful athletes, teammates and family members for decades to come.”

The program will begin with the start of training camp and will continue throughout the season.

Last season, the NFLPA partnered with RealResponse to provide its members with a safe platform to anonymously text potential violations of NFL/NFLPA health and safety protocol related to the coronavirus pandemic.

Triller Enters NASCAR Space With Partnership With Rising Star Toni Breidinger

Triller, the globally popular AI-powered social media experience, today announced its entry into NASCAR with a partnership with driver Toni Breidinger, the 22-year-old rookie driver who has made history as the first Arab-American female driver in the circuit’s history. The partnership will begin this Saturday with the ARCA Menards Series race at Winchester Speedway in Winchester, Indiana. Breidinger will be driving the #25 Triller Toyota Camry after recently switching to Venturini Motorsports, a Toyota Racing Development team, for the remainder of the 2021 season. Breidinger, who already has one of the largest social followings for any NASCAR driver, will fully document her racing experience on Triller and will have her car wrapped with Triller signage this weekend. She is the all-time winningest female in United States Auto Club (USAC) history with 19 wins, a record that helped her move into NASCAR’s ARCA Menards series this year.

“Toni Breidinger is the perfect fit for our entry into NASCAR and all forms of racing for Triller,” said Bobby Sarnevesht, Chairman and Co-Owner of Triller. “She is a disruptive, smart, highly competitive, socially conscious and engaged athlete who our millions of followers are just starting to learn about. We look forward to helping to elevate her story and her platform and to connecting her with the stars who are already deeply involved in Triller, as well as giving our followers a first look into NASCAR and helping to grow the sport with a younger and very engaged and loyal audience.”

Toni Breidinger

“As a young athlete who has diverse interests and wants to have young people get excited about the sport I love, racing, Triller is the perfect place for me,” Breidinger said. “The mix of engaged socially conscious young people from around the world is the audience I want to connect with, and I think as we grow together all will learn, have fun and experience new events together. I am thankful for this partnership with Triller and for them to believe in female athletes and especially in motorsports.”

In February, Breidinger made history as NASCAR’s first Arab-American female driver, when she raced in the ARCA Menards Series at the Daytona International Speedway, finishing in 18th place out of 33 — ahead of the two other women who competed, and earning her an appearance on “Ellen.” She is one of 10 females competing across NASCAR races this season.

The partnership will begin with the ARCA Menards Race at Winchester Speedway in Winchester, Indiana, and will continue for all five of her races this season: August 22 at the Illinois State Fair in Springfield Illinois; September 5 at the DuQuoin State Fair in DuQuoin, Illinois; October 23rd at Kansas Speedway in Kansas City, KS; and November 6th at Phoenix Speedway in Phoenix, AZ. Toni currently races in the ARCA Menards Series, a feeder division into the Nascar Touring Series. In 2021, Toni placed 18th at Daytona, 12th at Talladega, 12th at Kansas, and 20th at Charlotte.

This is the latest part of a progressive strategy that Triller is going to extend into sports. In addition to the highly successful Triller Fight Club series, which continues with the first of a long series of Tuesday night fights at Madison Square Garden and will also feature the September 11 matchup between Oscar de La Hoya and Vitor Belfort at the Staples Center in Los Angeles, Triller is an exclusive broadcast partner of the BIG3, the official creator of the new global sport, FIREBALL3, and purchased premium entertainment and sports channel FITE earlier in the year. The platform continues to also engage in large scale promotions marrying sports and entertainment, including hosting the cast of Space Jam 2 at Triller House in LA prior to the premiere of the film starring LeBron James, Don Cheadle and other NBA and WNBA stars.

Triller will have additional announcements about new partnerships in all areas of global sport in the coming weeks.

Hall Of Fantasy League Unveils Inaugural Front Office Staff Of Former NFL Standouts

Hall of Fame Resort and Entertainment Company (“HOFV” or the “Company”) (NASDAQ: HOFV, HOFVW), the only resort, entertainment and media company centered around the power of professional football, today announced the Front Office staffs for the 10 franchises competing in the inaugural season of the Hall Of Fantasy League (“HOFL”), the first national league that allows sports fans to experience a fantasy football team with a community of shared Stakeholders. As a result of HOFV’s partnership with StakeKings, fans who purchase a stake in any of the HOFL’s teams are eligible to receive their pro rata share of winnings based on the success of their respective franchise during the 2021-22 season. Fans can purchase stakes today by clicking here.

Each franchise will consist of a dedicated Front Office comprised of prominent fantasy experts and former NFL players, who will serve as General Managers and Team Captains. The Front Office staffs will be responsible for the configuration and daily management of rosters as well as regular engagement with their respective franchise’s Stakeholders. The Front Office personnel for the 2021-22 season include:

TeamTeam CaptainsGeneral Managers
AtlantaHot WingsHarry Douglas·      10-year NFL career·      7 seasons with Atlanta Falcons·      Career totals of 310 receptions, 3,759 receiving yards, 10 receiving TDs Joe Dolan·      Co-Owner and Managing Editor of Fantasy Points·      FantasyPros #1 Cumulative Ranker 2014-2018·      Co-Host of SiriusXM Fantasy Football Gameday & the Fantasy Feast Podcast Graham Barfield·      Co-Owner and Director of Analytics at Fantasy Points·      Formerly worked for Fantasy Guru and NFL Network·      Originator of charting process Yards Created
BostonBarfliesPatrick Chung·      11-year NFL career – 10 with New England Patriots·      3x Super Bowl Champion·      Career totals of 11 INTs and 778 combined tackles  John Paulsen·      Director of Forecasting at 4for4 Fantasy Football·      FantasyPros Most Accurate 2010 & 2014·      FantasyPros top 6 accuracy in 9 of last 11 years Jennifer Eakins·      Senior Editor and Writer at 4for4 Football·      Co-Host of The Most Accurate Podcast (TMAP)·      Contributor for Yahoo Fantasy Sports
ChicagoHogmolliesEddie Royal·      9-year NFL career – 2 with Chicago Bears·      Career totals of 408 receptions, 4,357 receiving yards, 28 receiving TDs·      4 600+ receiving yard seasonsJeff Ratcliffe·         Fantasy Sports Analyst at FTN Fantasy·         Host for SiriusXM Fantasy Radio·         CBS Sports Network TV Analyst 
Los AngelesSidekicksRicky Proehl·      17-year NFL career – 5 with St. Louis Rams·      2x Super Bowl Champion·      Career totals of 669 receptions, 8,878 receiving yards, 54 receiving TDsChristopher Harris·         Host of the Harris Football Podcast·         FSWA “Best Fantasy Podcast” winner·         Renowned for evaluating fantasy via game film on YouTube.com/harrisfootball  
New YorkBodega CatsRashad Jennings·      8-year NFL career – 3 with New York Giants·      Career totals of 3,772 rushing yards, 1,469 receiving yards, 23 rushing TDs·      Contestant on Season 24 of Dancing with the Stars  Scott Engel·         Writer at RotoBaller·         Host of RotoBaller Radio on SiriusXM Fantasy Sports Radio·         FSWA Hall of Famer known in the industry as “The King” Raphael Rabe·         Co-Founder of RotoBaller·         Host of RotoBaller Radio on SiriusXM Fantasy Sports Radio·         Outspoken fantasy sports talking head known as “Real Talk Raph”
OhioGOATSJoe Thomas·      11-year NFL career with Cleveland Browns·      10x Pro Bowler; 6x First Team All Pro Offensive Lineman·      NFL 2010s All-Decade TeamMichael Fabiano·         Senior Fantasy Analyst for Sports Illustrated·         FSWA Hall of Famer·         Formerly of NFL Network and “The NFL Today” on CBS Bob Harris·         Senior Editor for FootballDiehards.com·         FSWA Hall of Famer & first-ever Fantasy Football Writer of the Year 2005·         Host for SiriusXM Fantasy Sports Radio
PhiladelphiaPowderkegsJason Avant·      10-year NFL career – 8 with Philadelphia Eagles·      Career totals of 346 receptions, 4,118 receiving yards, 13 receiving TDs·      14th on Eagles all-time receptions list (297)Adam Caplan·         NFL Reporter, now in his 20th season·         Host on SiriusXM NFL Radio & SiriusXM Fantasy Sports Radio·         Host of “Inside the Birds” Eagles podcast 
SeattleHazeJustin Forsett·      9-year NFL career – 4 with Seattle Seahawks·      1x Pro Bowler·      Career totals of 3,890 rushing yards, 210 receptions, 19 rushing TDs Melissa Jacobs·         Founder and Managing Editor of The Football Girl (TFG)·         NFL Columnist at The Guardian·         Former Fantasy Analyst at espnW and NFL Editor at Sports Illustrated Pat Fitzmaurice·         Winner of FantasyPros’ 2020 Ranking Accuracy Contest·         Contributor to The Football Girl and Footballguys.com·         Host of the Fitz on Fantasy Podcast
TexasY’allersDarren Woodson12-year NFL career with the Dallas Cowboys3x Super Bowl Champ; 5x Pro Bowler: 4x First Team All-Pro SafetyCareer totals of 23 INTs, 12 forced fumbles, 967 combined tacklesSigmund Bloom·         Co-Owner of Footballguys.com·         Current all-time #1 in the FFPC Pros vs. Joes Competition·         Co-Host of The Audible & On The Couch podcasts Joe Bryant·         CEO & Co-Founder of Footballguys.com·         FSWA Hall of Famer·         Mr. Rogers > Aaron Rodgers… and he likes Aaron Rodgers
VegasPocket KingsMarquette King7-year NFL career – 6 with Oakland Raiders1x Second Team All-Pro Punter46.7 yards per punt – tied for 4th all timeJeff Mans·         Part-Owner and President of Elite Sports Network·         Host for SiriusXM Fantasy Sports Radio·         Has earned over one million dollars in fantasy sports winnings

Terrell Davis, Commissioner of the HOFL and Pro Football Hall of Famer, said, “The HOFL is rolling into its inaugural season with serious momentum as the pre-season ramps up and Stakeholders lay claim to their teams. There is a high level of anticipation for the League within the NFL, fantasy and sports fan communities. I am thrilled to be part of this transformational League season and look forward to the franchise battles and trash talking ahead!”

Michael Crawford, President and Chief Executive Officer of HOFV, stated, “It’s the beginning of fantasy football season and we could not be more excited to unveil the Front Offices for the 2021-22 season of the HOFL! The HOFL offers a unique value proposition for fantasy sports fans unlike any other national league. It is the only place where fans can be part of a fantasy franchise that is managed by some of the top fantasy experts and beloved former players, and be eligible for a pro rata share of season winnings. Let the games begin!”

Each franchises’ Front Office will take input from their Stakeholders and crowdsource decisions regarding their teams, but will ultimately have sole discretion on all decision-making. General Managers will interact directly with their respective Stakeholders on the HOFL app via their team’s feeds, and can take part in exclusive team chats and a direct message feature called “DM the GM.” General Managers will also contribute weekly content on the HOFL app by providing commentary and analysis regarding roster decisions, trades, waiver wire pickups and previewing and recapping key matchups, while Team Captains will provide distinct fantasy insights, analysis and perspective that reflects their experience in the League. Team Captains will also periodically engage with Stakeholders on the HOFL app. The HOFL app will be available on the App Store and Google Play in the coming weeks.

The HOFL will leverage its access to the Pro Football Hall of Fame, NFL alumni and fantasy football personalities to create original video, audio and written league-focused content that will be hosted on its platform, helping to entertain, educate and engage team Stakeholders throughout each week of the season. To keep up to date on the latest news surrounding the HOFL – including the date of the first draft in League history – fans can visit www.thehofl.com or listen to The HOFL Podcast on Apple PodcastsSoundcloud or Spotify. Fans of the HOFL can also purchase team apparel of their favorite franchises via the League website.

SGPN’s Ryan Kramer To Launch Fantasy Football 2021 With 24-Hour Draft Day Stream

Fantasy football expert Ryan Kramer will host a 24-hour, live “Best Ball Draft” event on multiple video platforms from the Sports Gambling Podcast Network 4K studio in Los Angeles on Tuesday, July 13, in a first-of-its-kind offering of input, advice and entertainment for hobbyists and fanatics around the country. The live stream will begin at 1 p.m. PT and will be available on YouTube at http://sg.pn/YouTube.

The co-founder of Sports Gambling Podcast Network (www.sportsgamblingpodcast.com) has been preparing for weeks for this marathon test of knowledge and stamina. Kramer is among America’s top experts in the fantasy football space as the 10-time Fantasy Football Players Championship (FFPC) Main Event league winner. He will focus primarily on the prominent “Best Ball” format, an innovative form of season-long fantasy that requires no week-to-week management after the draft. Participants simply select their 18-player team before the season and each week they receive the points of their roster’s top-performing player at each position. He will use the popular Underdog Fantasy App and viewers will be able to jump into the stream and interact with Kramer during the historic proceedings.

“Fans are returning to the stadiums, training camps open July 27 and the first pre-season game is August 5,” offered Kramer, who is a two-time Draft Kings Best Ball League winner in daily fantasy competition. “There is a perfect storm of peaking interest now as we emerge from the global pandemic with the NFL ready for a new season.

Fantasy football is bigger than ever, so we’re prepared to launch the 2021 edition of the Best Ball phenomenon in a special way.” Throughout the stream, Kramer will be giving away 15 free entries to Underdog Fantasy’s Best Ball Mania tournament in which participants have a chance to win $1,000,000 in prize money.

Kramer will be drafting full teams, consecutively, for the full 24 hours with each cycle expected to take slightly less than one hour. He will intersperse the player selections with traditional wagering commentary on the upcoming NFL season plus analytics drawn from his background as a computer engineer and the myriad skills that have enabled his elite fantasy football accomplishments.

With Kramer committing to the 24-hour effort, the Sports Gambling Podcast Network (SGPN) App will conduct a $500 props contest for Draft Day viewers who attend the livestream. In the hours preceding, viewers will be able to answer various prop bet questions regarding Kramer’s physical well-being and how many different teams he’ll put together during the timespan. The contest, available only on the SGPN App, will include questions like:

• How many times will Ryan Kramer fall asleep – over/under 5.
• Total number of fantasy teams drafted – over/under 20.5.
• Total number of bathroom breaks – over/under 9.5.
The SGPN App is available on all devices and is downloadable at Apple’s App Store, the Google Play Store, and from www.SportsGamblingPodcast.com.

Entain Increases Investment in Exclusive and Innovative Content for Customers

Entain, the leading global sports betting and gaming entertainment operator, is doubling investment in its in-house games studios to accelerate and expand its ability to provide customers with new and exclusive products and experiences.

Headcount will double to around 300 people across Entain’s three in-house studios in the UK, Italy, and India within a year, to deliver exciting, exclusive new products and experiences across all its markets, including the U.S.  CR Games, Entain’s UK games studio based near Oldham, Manchester, will initially create 8 new roles taking its headcount close to 50.

New content includes free to play slots tournaments, believed to be the first of their kind, giving customers a great choice of free games to play and win cash prizes.  Over 30,000 customers of Entain’s Coral brand in the UK entered in June following launch, with international customers of Gala, Party and bwin expected to join over the summer.

Following the recent sponsorship between its PartyCasino and PartyPoker brands and McLaren, customers will get exclusive access to Formula 1 themed casino content and games later this year. Entain is also developing new experiences for customers using immersive technologies, and plans to upweight this capability at its in-house studios. The Group’s first VR product for customers – a multi-activity sports club – is due later in the year.

“We love giving our customers great experiences and exciting entertainment as that is the bedrock of what we do.” said Jette Nygaard-Andersen, Chief Executive of Entain. “Increasing our investment across all three of our in-house games studios will provide more of that for our customers across all our global brands.”

“By widening our offer with new and exclusive games, such as free-to-play tournaments, we give existing and new customers more reasons to use our products.” added Jette Nygaard-Andersen. “This not only helps to grow our business but brings fresh insight, so we can further improve the offer for our customers.”

Over 70% of BetMGM customers in the U.S. enjoy using exclusive content from Entain, helping to make BetMGM the U.S. market leader in iGaming.  Among the most popular exclusive titles are MGM Grand Millions, Borgata Cash Spinner, Premium Blackjack Pro and Bison’s Fury slot game.  Win Studios based in Hyderabad, India, is developing 30 new products specifically for customers of BetMGM this year, adding to new games like BetMGM Blackjack Pro, BetMGM Roulette Pro, Book of Myths, The Win Genie, Eye of Hathor, and Platinum Blackjack Pro.

Entain’s studios are also adapting best-selling content for more international markets. Win Studios has tailored Entain’s core bingo product to create a unique sports-themed gaming experience for customers of its Sportingbet brand, for example, and CR Games is tailoring top-ranking proprietary games enjoyed in the UK for customers in Europe.

These now include new customers in the Baltic states, following the acquisition of Enlabs earlier this year. CR Games is versioning the latest release of its popular “Big Banker” game for customers of Optibet in Latvia and bwin customers in other parts of Europe. The studio is also creating new recreational games for the mass market, in the UK and elsewhere, including “Fiery Wilds”, a casino game which has already proved popular with players.

Colin Cole-Johnson, Entain Gaming Director, said: “Our priority is always to create exciting, engaging products that give our customers choice.  Not only does this enhance the experience for the millions of people who enjoy our products, but is an important driver of Entain’s growth. These exclusive, innovative, and tailored games are really valued by our customers.  Developing more of our own games means we have complete control over what goes into them, not just in giving our customers a great experience, but also keeping them safe”.

Entain has a third proprietary studio in Italy, Eurobet, which is also looking at customizing its most popular exclusive games in Italy to support Entain’s global growth.

cover image credit: Wikimedia/Lukas Raich

SGPN App Debuts Via Sports Gambling Podcast Network

Sports Gambling Podcast Network™ has taken the next step in providing easy access to its expanding array of assets and content by making available the app “SGPN” beginning this month.

The new, completely free, SGPN app will include content for sports wagerers on the move from over 45 SGPN writers and personalities plus exclusive access to multiple, free audience contests. The SGPN app is available on all devices and is downloadable at Apple’s App Store, the Google Play Store, and from www.SportsGamblingPodcast.com. SGPN is the only independently-owned and operated sports gambling media network that places a premium on entertainment value.

“Our industry is exploding. Our followers have been asking for an app and we’re happy we’re able to deliver. The SGPN app is the perfect tool for the second screen sports gambling experience,” stated Sean Green, SGPN co-founder, CEO and co-host of the popular Sports Gambling Podcast. “So many sports gambling networks charge for their content, but all our picks, posts and podcasts are free, so naturally the app is free as well.” Green and co-founder Ryan Kramer launched SGPN in 2011 and have since amassed a large audience, consistently ranking amongst the top sports-related offerings on the digital landscape.

The first bonus for all app downloaders is an NBA playoffs contest with a $1,000 winner-take-all cash prize. Open until June 18, $1,000 NBA Playoffs Contest entrants need only identify the 2021 NBA champion, the number of games to be played in the championship series only, and the total number of points scored in those games.

The winner will be the contestant who answers both of the first two questions correctly and is then closest in the point total prediction, which is wildly variable because of all the variable factors. The only requirement for entry into the contest is to have downloaded the app. “We specialize in simplicity,” said Green who will oversee the awarding of $20,000 in free contests per year on the app. “The app is easy to use and our contests are even easier.”

Tony Romo Atop Caesars Sportsbook By William Hill Odds Board For American Century Championship

Two-time champion Tony Romo is the 2021 favorite to win the American Century Championship celebrity golf tournament with Charles Barkley among scores of big-name celebrities highlighting the lineup of odds and props for the championship, taking place July 9-11. and is accepting wagers, where legal.  

Romo, the former Dallas Cowboys quarterback turned CBS Sports NFL Analyst, is listed at 3-2 in the William Hill sportsbooks ahead of a host of annual contenders, including three-time champion and former MLB standout pitcher Mark Mulder (4-1), and Fox Sports MLB analyst, Hall of Famer  and PGA TOUR Champions exemption competitor John Smoltz (8-1). The second choice is the defending champion, former top-ranked American professional tennis player and now USTA Davis Cup Captain Mardy Fish at 2-1.  

LPGA and World Golf Hall of Famer Annika Sorenstam(8-1) played in the American Century Championship in 2014 and went off as the 2-1 favorite, eventually finishing second. She has played in multiple tournaments in 2021, and the American Century Championship will be her final competitive venture before teeing-it-up at the U.S. Senior Women’s Open in late July.  

Barkley, the Hall of Fame former NBA star and now TNT Basketball Analyst, has the longest odds at 7500-1 but he has recently asserted in media that his game has improved measurably.  So, William Hill has posted an unusual proposition bet that enables fans to wager on Barkley finishing in the top 70 of the 85-plus player field.

Gehrig Speech NFT Helps Relaunch NY Sports Hall

The New York Sports Hall of Fame relaunched today with a slate of digital firsts, including bidding on a non-fungible token (NFT) of the speech regarded as the most famous in sports history.

The historic 1-of-1 NFT of uncut extant film of the iconic 1939 “Luckiest Man” address by New York Yankees captain Lou Gehrig is open for bidding at opensea.io/collection/gehrig. The film is the longest single-source recording of the speech and the first known Gehrig speech NFT. 

Delivered at Lou Gehrig Appreciation Day at Yankee Stadium, the speech is part of a New York Sports Hall of Fame collection that includes filmed remarks at the same ceremony by baseball legend Babe Ruth and Yankees manager Joe McCarthy. The three men were inducted into the Hall between 1989 and 1991. 

After a long hiatus, the New York Sports Hall of Fame relaunched today in digital form at newyorksportshall.com and on the prominent NFT marketplace OpenSea at opensea.io/nys.  Later this year, the Hall plans to release digital commemoratives of more of its 310 inductees to date and to open balloting for its next member class.

The New York Sports Hall of Fame’s extensive collection of original Greater New York historical content is preserved from more than 150 years of various sports developments, from Major League Baseball to six-day bicycle racing. The Hall archives illustrate how the history of Greater New York sports has helped shape culture and society in the region and beyond.

Gehrig was voted into the New York Sports Hall of Fame twice, in 1989 for professional baseball and two years later for college baseball. The former Columbia University star and record-setting Yankees first baseman was born, raised and educated in New York City.

Well known for its line, “the luckiest man on the face of the earth,” Gehrig’s speech was delivered on July 4, 1939. At the time, Gehrig was dying of amyotrophic lateral sclerosis or ALS, the rare and incurable disease that became known as Lou Gehrig’s Disease. 

The Lou Gehrig Appreciation Day NFT collection on OpenSea accepts the popular cryptocurrency Ethereum, which can be purchased on the exchange Coinbase and used on OpenSea with the digital wallet MetaMask.

Launched 32 years ago, the New York Sports Hall of Fame is owned and operated by the streaming service New York Sports Experience (newyorkse.com).

“From its start, the New York Sports Hall of Fame has been dedicated to the preservation and commemoration of the rich history of Greater New York sports,” said Jordan Sprechman, New York Sports Experience’s founder and an original New York Sports Hall of Fame officer. “Today’s digital expansion reflects that mission.”

Tsai, Gretzky Among New NLL Las Vegas Franchise Owners

The National Lacrosse League (@NLL) today announced the city of Las Vegas has been awarded an expansion franchise and will become the NLL’s 15th team, beginning play in the Fall of 2022.  

The new franchise will be co-owned by Wayne GretzkyDustin JohnsonSteve Nash, and Joe TsaiMark Fine has been named the Las Vegas team’s Chief Executive Officer.

The team will play at MGM Resorts International’s Michelob ULTRA Arena – located inside the Mandalay Bay Resort and Casino – beginning in the 2022-23 season. The arena is also home to the WNBA’s Las Vegas Aces and has hosted high-profile events including various Ultimate Fighting Championship (UFC) events, the Latin GRAMMYs, the NHL Awards, the Latin Billboard Awards, the International Swimming League’s World Finals, and the Miss USA pageant.

The official announcement of the new franchise will be later today at a launch event held at Michelob ULTRA Arena at 1PM PT. The announcement will also be livestreamed on the team’s official website (accessible at www.lasvegaslacrosse.com).

The name, logo, and colors of the new Las Vegas team will be unveiled at a later date. The team is encouraging fans to help name the team via submissions on its website at www.lasvegaslacrosse.com.

For more information on the team, please visit www.lasvegaslacrosse.com and follow the team on Twitter (@lasvegaslax), Instagram (@lasvegaslacrosse), Facebook (www.facebook.com/lasvegaslacrosse), TikTok (lasvegaslacrosse), and Twitch (www.twitch.tv/lasvegaslacrosse).

Joint Statement from Team Ownership

“It is an honor and privilege to work together to bring the game of box lacrosse to the Las Vegas community. The people of Las Vegas have proven how passionate and supportive they are of professional sports franchises they can call their own. We look forward to making a difference here on the floor and in the community – and becoming a franchise that fans in Las Vegas will be truly proud to cheer for. Even though the team won’t start playing until late 2022, we want to involve the folks in Las Vegas from the very start as far as how we launch and grow our franchise, including in the selection of our team name. On the business side and across our franchise generally, we will also be forward-thinking and innovative, embracing best practices in analytics and technology across everything we do – and all while staying true to the fast-paced and exciting nature of both box lacrosse and the city of Las Vegas. We can’t wait to get started.”

Statement from NLL Commissioner Nick Sakiewicz

“We are very proud to welcome Las Vegas NLL as our 15th franchise, led by an elite group of businesspeople and accomplished current and former athletes – most importantly great people in Joe, Wayne, Dustin, and Steve on the ownership level and Mark Fine leading business operations. It all started two years ago with a meeting and an idea and here we are today. When our industry looks back years from now on the growth of box lacrosse as a sport and Las Vegas as a home of a first-class franchise, we believe this will be one of the seminal days in NLL history. The people in this community are going to be in for a treat both on the floor and in the community.”

Statement from President and COO of Mandalay Bay and Luxor Chuck Bowling

“The National Lacrosse League will be a great addition to the destination and Mandalay Bay’s Michelob ULTRA Arena’s line-up of events. Las Vegas has proven itself a true professional sports town with the arrivals of the Vegas Golden Knights and the Las Vegas Raiders, and we’re certain locals and tourists will share that passion with our newest team.”

Team Ownership Biographies

Wayne Gretzky, often referred to as “The Great One,” played lacrosse as a kid growing up in Canada, and his late father has credited lacrosse for helping him become the NHL’s all-time leading scorer. Over a 20-year career as a player for the Edmonton Oilers, Los Angeles Kings, St. Louis Blues, and New York Rangers, Gretzky won four Stanley Cup championships, was named league MVP nine times, was named to an All-NHL Team fifteen times, and holds numerous all-time NHL records. Following his illustrious playing career, Gretzky was inducted into the Hockey Hall of Fame in 1999. Each spring in Las Vegas, Gretzky hosts the Wayne Gretzky Fantasy Camp, during which diehard hockey fans from around the world have a chance to play with a collection of NHL legends.

Dustin Johnson is the #1 ranked golfer in the world and has earned 24 PGA Tour and two international victories. Earlier this spring, he won the Masters Tournament held in Augusta, GA. Johnson has been a Team USA member four times in the Ryder Cup and three times in The Presidents Cup.

Steve Nash grew up in British Columbia where, as a young boy, he cheered for Kevin Alexander and the Victoria Shamrocks, a box lacrosse team that played in the then Western Lacrosse Association. Nash had a storied NBA career spanning eighteen seasons, during which he was named MVP twice, named to an All-NBA team seven times, and named to the All-Star team eight times. He was inducted into the Naismith Memorial Basketball Hall of Fame in 2018 and currently serves as the head coach of the Brooklyn Nets.

Joe Tsai played lacrosse in high school at Lawrenceville and in college at Yale. Tsai is the governor of the Brooklyn Nets of the National Basketball Association and chairman of BSE Global, which includes the Brooklyn Nets, the team’s home arena Barclays Center, the Long Island Nets of the NBA G League and the Nets Gaming Crew of the NBA 2K League. Tsai is also the owner of the New York Liberty of the Women’s National Basketball Association and the San Diego Seals of the NLL. Tsai’s sports investments also include the Premier Lacrosse League and the Los Angeles FC of Major League Soccer. Tsai is one of the co-founders of Alibaba Group, a global Internet technology company based in China. He is a member of board of directors of the company and serves as executive vice chairman.

cover image: Flickr/Ken Lane

Panther City Lacrosse To Select 13 Players In National Lacrosse League Expansion Draft On June 29th

As it prepares for its first action in December, Panther City Lacrosse Club (PCLC) will take the first major step in stocking its roster via the National Lacrosse League (NLL) Expansion Draft, to be held on Wednesday, June 29, beginning at 7pm ET from the Omni Fort Worth ballroom (1300 Houston St., Ft. Worth, TX). Managing Partner Greg Bibb, General Manager & VP, Lacrosse Operations Bob Hamley, and Head Coach Tracey Kelusky will oversee the team’s 13 selections from among available players not protected by other NLL teams.

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, will broadcast the Expansion Draft Selection Show, hosted by Devan Kaney, live via the league’s YouTube channel.

Numerous dignitaries will call each of the 13 selections, including Hamley, Bibb, Kelusky (virtual), #1 WNBA draft pick Dallas Wings’ Charli Collier, future box lacrosse stars representing DFW region youth lacrosse organizations and more. A live audience will be on hand, including PCLC front office staff, partners, season ticket holders and area youth lacrosse players.

“We’ve had a number of Expansion Drafts over the last 4 years and here we are once again for NLL’s 14th team, the Panther City Lacrosse Club. It’s an exciting time for North Texas fans to see which players will become a part of the inaugural team,” said NLL Commissioner Nick Sakiewicz. “There is so much talent across the league and many outstanding players available to help Coach Kelusky build a competitive team. It’s an important night for PCLC and there will be strong viewership of fans, players, and coaches watching across the league.”

The league’s 13 other franchises have submitted their respective lists of protected players, which are available at NLL.com.

The league last held an Expansion Draft prior to the 2019-20 season, as the New York Riptide and Rochester Knighthawks formed the beginnings of their respective squads.

Additional ways for PLCC to build their roster heading into Faceoff Weekend (December 3rd-4th, 2021) include: signing any free agents starting on August 1st, the NLL Entry Draft (Late Summer/Fall 2021), and player trades with other teams.

For the most up to date information and breaking news, sign up for the NLL newsletter at NLL.com. Also follow Deputy Commissioner Jessica Berman and Commissioner Sakiewicz on Twitter @JessicaBerman1 and @NLLcommish, respectively.

For more information on the NLL, visit NLL.com. You can also find @NLL on Facebook, Instagram, and Twitter.

Veteran Sports, Business and Hockey Executives Launch The Carnegie Initiative

Some of the most influential individuals in business, entrepreneurship and at all levels of hockey today formally announced the launch of The Carnegie Initiative, an independent not for profit platform to promote the growth of hockey and ensure opportunity and access to the sport. The Carnegie Initiative will also establish and award academic grants and other incentives for those who are doing work to positively grow and address change in the sport throughout Canada and the United States.

The foundation is named in honor of legendary hockey player and social justice pioneer Herb Carnegie. It is co-founded by Bernice Carnegie and Bryant McBride. Bernice is Herb’s daughter and co-author of their family autobiography, “A Fly in a Pail of Milk”, featuring Part II – Lessons passed on from father to daughter.  Bryant is a longtime businessman and former National Hockey League executive. McBride co-produced “Willie,” the critically acclaimed documentary about hockey pioneer and Hall of Famer Willie O’Ree, who broke the color barrier in the NHL. Board members include well-known figures within hockey and in business, ranging from Hall of Famer Grant Fuhr, veteran NHL executives Brian Burke and Ted Nolan, Olympian Sarah Nurse, legendary broadcasters Ron MacLean and Harnarayan Singh, women’s hockey pioneer and Hall of Famer Angela James, and other key leaders at the grassroots level representing members of the BIPOC, LGBTQ+ and parasport communities.

“Change in hockey, and opening up the game for all, is something that is growing but needs to be accelerated, and we believe that the time to do that has never been better,” said McBride, the first black executive at the National Hockey League. “There are so many efforts going on, both big and small, to help expand the game, and our goal is to shed light on those communities, as well as help those still being marginalized, change problems that exist. We will do it holistically and without any bias.”

“Hockey is a great game, and my father worked hard throughout his life to make sure opportunities existed for all,” added co-chair Bernice Carnegie. “The Carnegie Initiative can now focus with the necessary resources and outreach to expand his work and help those who need it thrive both on and off the ice.”

credit: Pexels/Arthur Brognoli

The Carnegie Initiative will work independently with executives, teams, leagues, federations, brands and leading academic institutions across North America to champion the successes of diverse audiences in hockey as well as work to address and correct issues in the game on all levels with regard to any area of diversity. It will accelerate the work started by Herb Carnegie, a Canadian of Jamaican descent, more than 60 years ago when he launched his first hockey school in Toronto to teach hockey skills while fostering a spirit of diversity and inclusiveness.

The Carnegie Initiative (CI) will work to

• Ensure that hockey is inclusive, supportive and welcoming to all

• Examine the efforts of governing bodies and other stewards of the game to make hockey more diverse and inclusive

• Use rigorous academic research to identify and solve the sport’s biggest issues

• Shine a light on success stories and best practices through media partners

• Create substantive, authentic change throughout the hockey world

In short, advance the change in the culture of hockey.

The Carnegie Initiative’s leadership team includes Stephanie J. Geosits, Executive Director, and Ken Gelman, Chief Commercial Officer. Geosits worked alongside McBride at the NHL in launching the league’s first diversity programs and Gelman was one of the initial creators of NHL Center Ice. Both are long-time sports executives and entrepreneurs.

For information on making a contribution to The Carnegie Initiative, contact Ken Gelman. For information on The Carnegie Initiative grants to academic institutions contact Stephanie J. Geosits.

Carnegie’s hockey career began in 1938 and ran through the mid 1950’s. His chance at playing in the NHL came in the late 1940’s when he was given a tryout with the New York Rangers and offered a contract to play in the Rangers’ minor league system, but because he was offered considerably less money than he was earning in the Quebec League he turned down all three offers made by the Rangers organization during his tryout. As a black man playing hockey in the 1940’s and 1950’s, Carnegie endured his share of racism. In one famous incident, Conn Smythe, the owner of the Toronto Maple Leafs, watched Carnegie play as a member of the Toronto Young Rangers. He is alleged to have said either that he would accept Carnegie on the team if he were white or that he would pay $10,000 to anyone who could turn Carnegie white.

After retiring, Carnegie had a successful business career as a financial planner with the Investors Group, and in 1955, he founded one of Canada’s first hockey schools, Future Aces, and through his work in training young hockey players, became a member of both the Order of Ontario and the country’s highest civilian award, the Order of Canada. His hockey career was recognized when he was inducted into Canada’s Sports Hall of Fame in 2001, and the Ontario Sports Hall of Fame in 2014. He passed away in Toronto in March 2012 at age 92.

cover image: Pexels/Alexandr Podvalny

Gehrig Career Simulations and ‘What If’ Highlight Strat-O-Matic Celebration Of Lou Gehrig Day

Strat-O-Matic, the market leader in sports simulation, today released the results of three simulations tied to baseball’s observation of “Lou Gehrig Day” as part of its celebration of the endeavor across the sport. Full details of each simulation are posted at http://www.strat-o-matic.com.

The first is a “Home Run Derby” featuring two pairs of famed Yankee sluggers during their most prolific seasons. Gehrig took on his 1927 teammate Babe Ruth and 1961 “M&M Boys” Mickey Mantle and Roger Maris in a 10 at-bat format. Gehrig hit just one home run in his first four at bats to two by each of the other competitors, but slammed five in his last six times up to win with six bombs to four each by Ruth, Maris and Mantle.

Second is an imagined contest in which all the competitors wore #4 in their careers. In the simulation, which pitted the N.L. vs. the A.L. Gehrig went 0-for-4 against Blake Snell and 1950s journeyman Hal Jeffcoat, but his Junior Circuit squad took a 3-0 verdict behind two home runs by Hall of Famer Goose Goslin and eight innings of four-hit pitching by 1960s lefty George Brunet.

In the final simulation, Strat-O-Matic reimagined Gehrig’s career had he not been stricken with ALS, beginning with the 1938 season, during which his numbers were likely reduced in the early stages of the disease. In the replay, Gehrig plays through 1942, his age 39 season, amassing a total of 676 doubles (which would have placed him third at the time of his retirement, instead of 11th), 610 home runs (second, rather than third) and 2488 RBI (first, instead of third).

In addition to conducting the simulations, Strat-O-Matic will donate 10% of net sales today (June 2) to The ALS Association Greater New York Chapter, home region to Gehrig and the game company celebrating its 60th year. June 2 was both the day that Gehrig began his consecutive games played streak in 1925 (first game started), and the date of his death in 1941. In addition to increasing awareness of the disease and fundraising to fight it, Lou Gehrig Day also serves to celebrate those working to end ALS.

Strat-O-Matic To Celebrate Lou Gehrig Day With Simulations, ALS Association Donation

With the recent announcement that baseball will observe “Lou Gehrig Day” annually on June 2, Strat-O-Matic, the market leader in sports simulation, today unveiled its plans to honor the all-time great first baseman whose untimely passing from ALS cut short his legendary career. In addition to donating 10% of net sales on that date to The ALS Association Greater New York Chapter, home region to Gehrig and the game company celebrating its 60th year, Strat-O-Matic will simulate several scenarios related to the Hall of Famer.

Beginning on Monday, May 31, and continuing through Wednesday, Strat-O-Matic will release three simulations by its research team that include an extension of Gehrig’s career past 1939, had he not been stricken with the progressive neurodegenerative disease that often bears his name; a home run derby between Gehrig, Babe Ruth, Mickey Mantle and Roger Maris; and a contest featuring all-time stars who wore his famed #4.

Lou Gehrig (Met Museum/The Jefferson R. Burdick Collection)

June 2 was both the day that Gehrig began his consecutive games played streak in 1925, and the date of his death in 1941. In addition to increasing awareness of the disease and fundraising to fight it, Lou Gehrig Day also serves to celebrate those working to end ALS.

“Lou Gehrig’s accomplishments on the field and impact off the field are immense, and we’re pleased to be honoring him as part of baseball’s new Lou Gehrig Day across the sport,” said Adam Richman, Strat-O-Matic President. “We are proud to incorporate a donation to the ALS Association Greater New York Chapter and we hope fans will enjoy the simulations around one of our most popular historical players.”

Topps, FOX MLB To Celebrate Baseball With Pop Artist Collaborations

Bringing together the worlds of baseball, pop art and broadcasting, Topps and FOX Sports today announced collaborations with some of the most talented and influential pop artists in the world to produce original artwork displays and short-form content to be highlighted during FOX MLB broadcasts this season. The work of noted creators like The Shoe Surgeon, Sophia Chang, CES, Distortedd and others will drop during Baseball Night in America, the 2021 MLB All-Star Game presented by Mastercard and related programming all summer.

The artists, who have partnered with Topps on programs like Project70® and Project 2020 that utilize their skills in reimagining classic baseball cards, will create a variety of pieces which may include shoe designs, paintings, sculpture and more.

“The way that pop art and baseball have come together through the amazing work of these superstar pop artists in Topps Project70 and Project 2020 is a great blueprint for some of the creative ideas we can do in the collaboration with FOX Sports,” said Jeff Heckman, Topps Global Director, New Business Ventures. “Opening up the canvas beyond cards and revealing the work across FOX MLB platforms will further showcase their creativity.”

Integration into FOX’s MLB Baseball Night in America broadcasts begins Saturday, May 22 as The Shoe Surgeon creates an exclusive pair of sneakers for Los Angeles Dodgers outfielder Mookie Betts. The running collaboration will be featured through unique teases in respective pregame shows, pre-pitch rollouts for each game and in-game bumps.

“FOX Saturday Baseball and Topps are a perfect pairing of two brands that live and breathe Major League Baseball,” said Robert Gottlieb, FOX Sports Executive Vice President, Head of Marketing. “Working with Topps to celebrate special baseball moments is a labor of love for all of us at FOX Sports.”

Further details surrounding the 2021 MLB All-Star Game and related programming will be announced at a later date.

The 2021 MLB schedule for FOX, FS1 and FOX Deportes can be found here. All games are simulcast on the FOX Sports app, which provides live streaming video of FOX Sports content through iOS and Android devices.