EuroSlots has been given a reboot with greater marketing resources, thanks to a new partnership with Scandinavian focused digital agency Power Media Group and their affiliate network Matching Visions. A master affiliate agreement has been signed and Cherry expects increased activity focussed on the Pan-European market as a result of the cooperation.

Originally launched in 2012, EuroSlots has received a complete overhaul, and now enjoys the same functionality that has seen Cherry Online brands win the ‘Online Gaming Operator of the Year’ award at the International Gaming Awards in 2014, 2015 and 2016. EuroSlots is thereby lifted to a new level with increased focus on creating a user-friendly, multi-platform experience for the market’s more seasoned casino players.

Mikael Strunge, Partner & Gaming Director at Power Media Group, said: “Cherry has been at the forefront of the gaming industry for years and we are truly happy to partner up with them on a project of this magnitude.” 

On the question of brand development, Strunge added: “We seek to create a brand that resonates with the serious slot player by offering a level of information and guidance that hasn’t previously been seen in the industry.”