Africa to benefit from reputation and influence of world’s most successful gaming event brand

Following what Managing Director Kate Chambers described as a ‘hugely positive coming together of all sectors of the industry’, Clarion Gaming has taken the strategic decision to fast track the development of Gaming Africa, transitioning the 2018 event into the first ICE Africa, which will comprise an exhibition and co-located ICE VOX style conference dedicated to the development of the domestic industry.  ICE Africa will be the first occasion the ICE brand has been extended beyond its London, UK, home.

Explaining the historic decision to deliver an ICE branded event in Africa, Kate Chambers said: “We launched in Africa following requests from the industry for us to develop and organise a professional showcase that Africa could be proud of.  We applied the same level of attention to detail that goes into delivering ICE in London and, with the support of the industry, I am delighted to confirm that we will be delivering ICE Africa in October 2018.”

The recent successful Gaming Africa event in Johannesburg, South Africa provided the perfect introduction for Clarion’s plans for a unified trade event on the African continent. Pictured at the informative regulatory panel discussion from L-R: Felix Mukaxe (Mozambique Gambling Board), Peter Mireku (Commissioner, Gaming Commission of Ghana); Phillipa Grace Jegbefumen Edafiogho (Chief Administration Officer, National Lottery Regulatory Commission, Nigeria), Amne Suedi Kagasheki (Principal, Shikana Law Group – Tanzania) and Thiran Marimuthu (Gauteng Gambling Board, South Africa).