Cristiano Ronaldo is helping PokerStars promote their online poker room in his native home to significant effect, but needs to try a lot harder with his most recent #RaiseIt videos.

PokerStars are taking full advantage of being the only gunslinger in the Portuguese regulated and fully licensed online poker market by bringing out their bazooka.

The Portuguese revere Cristiano Ronaldo as a God. The 2016 Ballon d’Or winner single-footedly delivered the European Championships to the Portuguese public in the summer, their first major tournament victory. So it makes perfect sense for PokerStars to use him to usher more players to their tables.

The new ad campaign, dubbed ‘The Game,’ features Ronaldo playing in a home game with friends and the early signs show the ad has had the desired effect. Although statistics drawn from the online poker traffic ranking site, PokerScout, are a tad unreliable, PokerStars.pt was ranking ahead of 888Poker as the second busiest online cash game poker room on the planet.