David Beckham/Gordon Ramsay tie-ups with Marina Bay Sands

Casino operator Sands China has unveiled its new movie-style TV spot starring retired footballer and former England captain David Beckham under the marketing campaign “Never Settle.”

Remember when Sands China scrubbed the debut of a marketing push it had created starring Beckham last month? Turns out, the casino operator merely shelved it temporarily, delaying the launch for one month for reasons that are still unclear.

Beckham is at the heart of the ad, walking around Marina Bay Sands in Singapore, dressed up all suave-looking and inviting everyone to enjoy all the spoils the integrated resort and casino have to offer.

The Anthony Mandler-directed TV spot is just one aspect of the “Never Settle” campaign, which will also consist of newspaper and magazine ads, as well as billboards spread all over Asia, particularly in Singapore, Indonesia, China and Malaysia.