Denmark gambling market a case of online gain, land-based pain

Denmark’s regulated gambling market was a clear case of online improvements and land-based declines in the first quarter of 2019.

Figures released this week by the Spillemyndigheden regulatory agency showed Danish-licensed operators generated revenue of just over DKK1.6b in the three months ending March 31, a modest 4.5% improvement over the first quarter of 2018.

Sports betting remains Denmark’s dominant gaming vertical, with revenue of DKK619m in Q1, representing 39% of the total pie. That sum wasa 10.4% higher than Q1 2018 but marks the lowest total the market has generated in four quarters.

Mobile apps remain the dominant betting medium with a 53.3% share of total wagering revenue. Desktop wagering ranked a distant second with 27.3%, but this was up more than five points year-on-year. Land-based channels accounted for 21.9% of total wagering revenue, down nearly 2.5 points year-on-year.

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