Denmark gambling regulator warns licensees re bonus offers

Denmark’s gambling regulator is warning its online gambling licensees to be upfront with customers regarding so-called ‘free’ bonus offers.

On Monday, the Spillemyndigheden regulatory agency issued a statement reminding its online licensees of the Danish Consumer Ombudsman’s February 2016 statement regarding the use of the word ‘free’ in marketing material related to bonus offers if said offer involved a turnover requirement.

The ombudsman’s statement also addressed the use of the phrases “free of charge,” “free spins,” and “free bet” if the offer involved a turnover requirement. Strictly speaking, operators can only use any of these phrases if “the chance of winning is not reduced and the offer does not involve a turnover requirement.”

Spillemyndigheden noted that Executive Order on Online Casino section 20(1)(1) and the Executive Order on Betting section 19(1)(1) requires online licensees to “clearly state all terms and conditions connected to a bonus offer directly alongside the offer.”