Denmark’s online casino market growing at the expense of betting

Online casinos claimed a bigger share of Denmark’s regulated online gambling market in the final quarter of 2018, with most of those gains coming at the expense of sports betting.

Figures released last month by Denmark’s Spillemyndigheden regulatory agency show locally licensed gambling operators generated total gross gaming revenue of DKK1.655b (US$248.5m) in the three months ending December 31, 2018, a modest 0.8% rise over Q4 2017 and 1.9% higher than Q3 2018.

Combined online and land-based sports betting maintained its status as the dominant gaming vertical in Q4 with revenue of DKK664m, representing a 40.1% share of the overall pie. But that revenue tally was nearly 7% down from Q417’s DKK712.4m, and the decline would have been even greater considering that horse racing wagers were included in the betting stats as of Q118.

By contrast, the online casino share of Q4’s overall revenue was up 4.3 points to 33.5% as online casino revenue rose nearly 16% to DKK554.9m, a new record high for the regulated market. Online casino revenue posted year-on-year gains in every month last year, hitting a peak of DKK206.7m in December.