Dice London has inked a deal with the online casino and sportsbook NetBet; launched a TV campaign called When Barry Met Ally, and launched a campaign to make West Brom fans the loudest in the Premier League.

The UK based digital marketing agency, Dice London, has inked a deal to help promote the online casino operator, and sportsbook, NetBet.

Dice London co-founder Gwen Andrieux was a recent guest on CalvinAyre where he said, ‘video is not being used enough’ in content marketing, and the value lies in the ‘entertainment.’ He has put that right in their first marketing campaign for the Malta-licensed outfit.

Dice London have created two TV commercials, currently being aired in the UK, based on the infamous orgasm scene in the hit movie When Harry Met Sally. Andrieux and his team have called their commercial When Barry Met Ally and the same cathartic cries emerge from both character’s mouths as the excitement of sportsbetting and slot machines gets the better of them.