DJI Holdings ink Arsenal lottery deal; Titanbet and Coral get social

English Premier League football club Arsenal has inked a new partnership with Chinese lottery products supplier DJI Holdings.

The three-year deal will see Arsenal FC serve as DJI Holdings’ Official Lottery Partner in China. DJI will get to offer its customers “a range of high-quality Club content on a regular basis” while Arsenal will (presumably) get to cash lots of checks.

The UK-listed DJI will offer fans weekly prizes, including team swag and tickets to matches at Emirates Stadium, in case anyone from Guangzhou happens to be in London that week. DJI will also gain access to “exclusive information about The Gunners,” which hopefully includes tidbits like Arsène Wenger’s Facebook log-in.

This deal isn’t the first unorthodox Asia-EPL pairing to make news this season. Last month, Manchester United signed its first Asian land-based casino partnership with Donaco International, which operates casinos in Vietnam and Cambodia.